Natural vs. Organic: What's Truth and What's Hype?

22SHARES

By: , SparkPeople Blogger
7/14/2009 10:00 AM   :  56 comments   :  29,632 Views

Pop quiz: Which is the best product description to read on a food label?
A. “100% natural”
B. “All natural ingredients”
C. “100% organic”
D. “Certified organic ingredients”

(Keep reading for the answer!)

This spring, Eco Pulse, a recent survey conducted by the Shelton Group, asked that same question, and though natural and organic foods are now available in seven in 10 supermarkets nationwide, according to the Food Marketing Institute, most of the 1,006 respondents didn't do so well.

We're paying more attention to the food that goes into our mouths.

Sales of natural and organic food topped $28 billion in 2006, according to the Nutrition Business Journal, with demand for organic foods alone increasing 22 percent, to almost $17 billion.

However, as consumers try to become more discerning at the supermarket, the buzzwords used on food labels are growing more complicated and convoluted. Whether you want the greenest option or products that are minimally processed and free of laboratory-created ingredients, all those grandiose marketing claims can confound even the savviest shopper.

“Many consumers do not understand green terminology,” said Suzanne Shelton of the Shelton Group.

In a world where burgers are "now made with real beef," carrots are labeled cholesterol-free and sugary drinks are sold as vitamin supplements, what's hype and what's healthy?



It's no wonder that consumers are confused!

“They prefer the word ‘natural’ over the term ‘organic,’ thinking organic is more of an unregulated marketing buzzword that means the product is more expensive. In reality, the opposite is true: ‘Natural’ is the unregulated word. Organic foods must meet government standards to be certified as such," said Shelton.

The choice isn't immediately clear: Potato chips can be organic. High fructose corn syrup, according to the U.S. Food and Drug Administration, is natural. So which term is "best"?

While the structure of the original question implies that the choice is a subjective one, the correct answer is C, 100% organic. Labeling does get a bit complicated, and as with any rules, some companies bend them more than others. Here, we'll examine each of the answers and their basic meaning.

Natural
"Natural," “100% natural” and “all natural ingredients” are misleading and unregulated. What clout the term does hold refers to the processing of food after harvest or slaughter, not the method in which it was grown or raised.

The terms are not regulated by the USDA, except for meat and poultry. In the past, "natural" was used as a synonym for "healthy" but now is a euphemism for "fewer processed ingredients," "no longer containing corn syrup," and other general claims.

According to the Food Marketing Institute, most foods labeled as natural aren't held to any special regulations or controls. They must meet the general controls for food safety, but that's it.

"Natural" meat and poultry must be free of artificial colors, flavors, sweeteners, preservatives and other such ingredients. They are minimally processed and must contain labels that explain the term "natural." It does not, however, refer to how the meat was raised. Meat that was given growth hormones and antibiotics, if not overly processed during the butchering process and free of additives, can be labeled "natural."

"Natural" might conjure thoughts of fresh, minimally processed and healthy food, but it has nothing to do with a food's nutritional content, ingredients, safety, or health effects. Natural potato chips may use real potatoes (instead of flakes), but like regular potato chips, they are still a high-fat food choice with little nutritional content. Natural soda may be sweetened with cane juice (instead of corn syrup), but it can still contribute to weight gain when eaten in excess.

Organic
"Organic" refers to both the processing and production of food, and foods that bear such a label must meet or exceed standards set in 2002's National Organic Program. They are grown without synthetic pesticides, bioengineered genes, and fertilizers made with petroleum or sewage sludge. Organic foods must also be grown using tactics that promote biodiversity and renewable resources. Livestock labeled "organic" must have access to the outdoors and cannot be given antibiotics or growth hormones.



  • "100% organic" means that the food contains only organic ingredients. They can bear the "USDA Organic" seal.
     
  • A food labeled "organic" has at least 95% organic ingredients. They can bear the "USDA Organic" seal.
     
  • "Made with Organic Ingredients" means that a food contains between 70% and 95% organic ingredients and can list up to three of those ingredients as "organic."
     
  • Any product that contains less than 70% organic ingredients may not be labeled as organic, but its ingredients list on the label can indicate organic ingredients.

    Other labeling claims
    The USDA doesn't regulate claims such as "no drugs or growth hormones used," "free range" or "sustainably harvested." (For more information on food labeling and the National Organic Program, read this.

    So how did those survey respondents answer?
    • A. “100% natural” -- 31 percent
    • B. “All natural ingredients” -- 25 percent
    • C. “100% organic” -- 14 percent
    • D. “Certified organic ingredients” -- 12 percent


    Many companies are starting to take notice, for a variety of reasons, removing corn syrup and launching "natural" lines.

    Haagen-Dazs has launched an ice cream line with just five ingredients, aptly named five.

    Starbucks and Jamba Juice are among the companies limiting and outright eliminating corn syrup and artificial flavors from their products.

    Pepsi launched a "Throwback" and a "Natural" line that contain sugar.

    The nation's largest organic dairy company Dean's launched a "natural" line, the definition of which is defined as "produced without added hormones, artificial sweeteners, artificial colors, flavors, preservatives or high fructose corn syrup," according to a Los Angeles Times story. Many say the move will further confuse consumers and lead them to think "natural" is synonymous with "organic."

    In short: "Organic" is regulated and means something; "natural" is (almost always) a marketing buzzword.

    Still confused? Try following a few simple rules:
    • Don't eat what you can't pronounce. If your food contains ingredients that seem like they belong in a chemistry lab, it's probably not the most nutritious choice out there.
       
    • Eat foods with fewer than five ingredients. The shorter a label is, the less likely it is to contain extraneous, artificial ingredients.
       
    • Don't interpret "organic," "natural" or any other label word to mean healthy. An organic cream puff still contains fat and calories. A "natural" soda made with sugar is still a soda.


    Want to read more about organic food and product labels? Read these stories!

    Organic or Conventional Gardening: What's Better?

    Top 12 Foods to Buy Organic

    The Loopholes of Food Labeling

    Why Go Organic?

    Did you know the difference between natural and organic? Do you now? Do you believe the marketing claims made on food packaging?
     


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Comments

  • 56
    I guessed the 100% Organic correct. I didn't know the meaning of "natural" until now and I have bought poultry that was tagged "natural". Thanks for this informative blog. I have been well educated. - 9/14/2010   3:52:21 PM
  • 55
    I buy organic when I can. - 1/13/2010   11:42:36 PM
  • 54
    Very good info. I have always been a label reader as I have always watched calories, fats, and for 30+ years sodium. Now that I cook for three young children on wheat-free, gluten-free diets, I read every ingredient carefully. Foods with malt, barley, etc. are not acceptable. We get as much "organic" as possible without going overboard on prices and I am a cook who makes meals from scratch. Our beef comes from a neighbor who has grass-fed cows and we are now raising our own chickens, but only for the nice brown eggs. They are pets of the kids and we would never eat one. - 7/21/2009   4:39:48 PM
  • 53
    I am still confused.

    I have tried organic and there was no difference in the taste. So why pay more because it says organic. - 7/19/2009   5:10:48 AM
  • SHINNING-STAR
    52
    I do buy organic when possible. - 7/17/2009   2:32:14 PM
  • 51
    I never read the ingredients list until SparkPeople..... now I do almost ALL the time! I'm glad to have read this article, as The labeling of "organic" & "natural" are confusing. - 7/17/2009   10:11:23 AM
  • LITTLEDOT2
    50
    Great info, very educational. I too did not know the difference. Now it is clearer. I do like the idea of not getting items with more then 5 ingredients as I like to eat healthy now but I have always read labels since I cannot eat sugar. - 7/16/2009   10:26:54 PM
  • 49
    I worked in a co-op organic grocery before such things were popular (back in the early 1990s) so I knew the difference. I've always been an avid label reader and even on non-organic products I follow a basic rule: if the first several ingredients aren't recognizable as real food, I don't buy the product. I buy nothing which has chemicals in it because of chemical sensitivities. My non-organic vegetables from the local grocery have three ingredients: vegetable, water, salt. - 7/16/2009   4:22:44 PM
  • AMSOLO8083
    48
    Wow, I had no idea about any of that. I just thought it was all the same thing. I try to buy organic, but when there isn't organic i quickly reached for the "all natrual". - 7/16/2009   1:37:42 PM
  • 47
    I have noticed that organic produce often tastes better and is less mealy and bruised. Not always, but often. I usually check both the organic and commercial, check the prices, then decide which to buy this week. With seasonal items the organic produce is only slightly more expensive. I have been trying to grow some of my own and to buy in bulk from local growers when I can. - 7/16/2009   10:06:54 AM
  • 46
    Great info, thanks for sharing. - 7/16/2009   9:55:32 AM
  • 45
    I've never paid attention to natural or organic foods. Now that I know a little, I will start paying attention and start learning more. - 7/16/2009   8:01:42 AM
  • VIRTUESQUEST
    44
    This is great information to know. Knowledge is power. - 7/15/2009   10:50:44 PM
  • 43
    As someone who has worked at Whole Foods for 5+ years, yes, I know all about natural and organic. We have multiple trainings on the subject and most employees are generally well-informed. I also try to buy as much organic food as I can and do my food shopping exclusively at WFM or the farmer's market.

    I'm saddened and dismayed by a lot of the comments here. I will never understand this negative perception of the organic movement. Also, at WFM, we DO have a strict definition of natural food and very stringent quality standards all products must meet. Most food in a conventional store would not be considered "clean" and would not be allowed on our shelves as we disallow trans fats, hydrogenated oils, artificial colors/flavors, etc.

    It's true that natural/organic don't = healthy but when I buy crackers at work I know they don't have the junk found in most big brands. Plus, when I buy our private label 365 stuff I know that the food is sourced from non-GMO plants, even if it's a conventional product. That matters to me. - 7/15/2009   5:47:22 PM
  • 42
    Guess we'd better stop eating things with pyridoxine hydrochloride, thiamin mononitrate, and sodium ascorbate (or ascorbic acid) - they sound like they belong in a chemistry lab. Oh guess what they are vitamin B6, vitamin B1 and vitamin C!

    How about buying fresh foods and cooking from scratch? Half of my foods don't even have labels: fresh fruits and veggies that are not prepackaged, fresh cuts of meat and fish, etc. Shop the perimeter of the store, stay out of the aisles, and you'll do just fine.

    And by the way, "organic" has different meanings depending on what you're talking about. Yes, DAN_ODEA, if you're talking chemistry, organic things have primarily carbon, hydrogen, and other elements like oxygen. This includes crude oil, gasoline, plastics, styrofoam, etc, but obviously you don't want to eat those. Yes, if you're talking food, organic foods are grown without synthetic pesticides or GMOs. All food is organic if you're talking chemistry, so obviously when food is labeled "organic" they're talking about the second definition.

    One more thing. I know HFCS gets a bad rap and it's not exactly good for you, but think about it this way. HFCS is made by processing corn starch with enzymes. Cheese is made by processing milk with an enzyme. Enzymes are natural, and without them, life would not exist. Making HFCS is a chemical process, but so is digestion, burning calories, and breathing, all of which are very natural.

    By the way, I did pick C

    Ok I'm done for now :) - 7/15/2009   3:13:37 PM
  • IMADAREDEVIL
    41
    Do you think they could make it more confusing?? Good heavens!! Thanks for sharing this with us! - 7/15/2009   2:44:28 PM
  • 40
    Very informative, thanks for doing all the research I do not have time for!!!! awesome!! - 7/15/2009   1:53:43 PM
  • 39
    This article is chuck full of valuable info that I will be passing on to my adult children. - 7/15/2009   1:47:00 PM
  • 38
    I am a 100% believer in organic...unfortunately my checkbook is not. I fit in as much organic food into my life as possible...as for the meat...that is still so pricey that I can't do it...not yet anyway.

    Unfortunately, I am not a believer in the FDA and prefer not to purchase anything they have approved and there was an article out recently (my husband told me about it so I don't have all the details) but apparently the FDA is approving some companies to label their food as Organic when they are in fact...not. I like what was said about eating foods with few ingredients (even though the FDA does not require companies to put ALL the ingredients on a package) and only eat what you can pronounce on the ingredient list...Great article...Thank you! - 7/15/2009   1:46:41 PM
  • 37
    Great article and great information - thanks! - 7/15/2009   12:26:06 PM
  • 36
    maybe it's because I'm very into eating organic, but I knew the answer immediately! It is a little scary how few people know what they are reading on food labels! I almost feel like there should be a class on it in school! Then again, the schools would probably just teach whatever some company was paying them to teach, since they need the money so badly. - 7/15/2009   12:16:50 PM
  • 35
    Great article!~ It cleared up some misconceptions for me. - 7/15/2009   11:50:17 AM
  • 34
    "Don't interpret "organic," "natural" or any other label word to mean healthy."

    An excellent concept to remember. - 7/15/2009   10:56:30 AM
  • 33
    Thanks for clarifying these terms. It's sad that we have to keep re-educating ourselves to keep ahead of the marketing blitz out there. - 7/15/2009   10:12:41 AM
  • 32
    I agree with SHADOZA! If it says "organic" I put it back! It irritates me that only people with a lot of money should get the really healthy food! I am learning to try to eat and feed my family whole foods and am reading ingredients list more often, but it literally pains me when I the "organic" choice is the healthiest.

    DAN_ODEA's comment on the true meaning of organic also resonates with me. ALL food is organic, by the true definition! What a joke! - 7/15/2009   9:58:19 AM
  • SKADHI
    31
    Even *with* the "USDA Organic" seal the buyer must really beware! When organic started becoming a enough of a concern to the mass public, the USDA created the National Organic Program in 2002. Major food companies like Kraft foods, Kellogg, and Coca-Cola and big entities like Walmart pressured the government to lower the standards for certified organic requirements. Under the original organics law, 5 percent of a USDA-certified organic product can consist of non-organic substances, provided they are approved by the National Organic Standards Board. That list has grown from 77 to 245 substances since it was created in 2002. Companies must appeal to the board every five years to keep a substance on the list, explaining why an organic alternative has not been found. The goal was to shrink the list over time, but only one item has been removed so far. The Organic Trade Association, which represents corporations such as Kraft, Dole and Dean Foods, lobbied for and received language in a 2006 appropriations bill allowing certain synthetic food substances in the preparation, processing and packaging of organic foods, creating conditions for a flood of processed organic foods.

    Please read more about this in this July 3, 2009 article in the Washington Post, "Purity of Federal 'Organic' Label Is Questioned":
    http://www.washingtonpost.com/wp-dy
    n/content/article/2009/07/02/AR2009
    070203365.html
    - 7/15/2009   9:34:09 AM
  • 30
    Natural? Organic? I trust the food I plant in my own garden - that is, unless somebody came in the middle of the night under the cover of darkness and contaminated my yard...... Oh, dear!! - 7/15/2009   9:25:28 AM
  • 29
    I also agree with RACINGSLUG. Very good points in her post.
    I had to laugh at the end of the article when it said: "Don't eat what you can't pronounce.", as that's what my son has said for years, yet he had no scientiic proof. I am certainly going to show him this article.
    A great article and very informing. - 7/15/2009   9:09:23 AM
  • 28
    i agree with "racingslug" because her analysis is spot-on. labels can, indeed, be very confusing, especially regarding claims and nutrition. this is a great blog. thanks for your insights. - 7/15/2009   8:43:25 AM
  • 27
    In his book ''In Defense of Food'' (and to a lesser extent ''Omnivore's Dilemma,'') Michael Pollan attempts to create some simple rules that will significantly reduce the confusion associated with food and food products. One rule that I have found really helpful is ''Avoid foods that make health claims on their packaging.'' His thinking is that carrots, cabbage, apples, etc. do not require nutritional labels because they speak for themselves. The more we stray toward things in boxes and cans that claim to be ''heart healthy'' or claim some kind of nutrient benefit, the more we are eating a food product, something that was processed, stripped of its natural nutrition and then fortified in an incomplete attempt to make up for that loss (enriched flour is a good example.) I try to buy organic, but I remain just as suspicious of packaged organic foods as I am of any other processed food item. Organic potato chips, organic mac and cheese... well, it's still salt and fat. The food industry has no qualms about deceiving consumers, and will tout the health benefits of its food regardless of whether those benefits are real. It's up to us to really examine what we are eating. - 7/15/2009   5:44:03 AM
  • 26
    We can't afford to eat organics all the time. But if it's on sale we will go for it. To us, it's not very critical. - 7/14/2009   11:59:26 PM
  • 25
    it can get complicated to read labels - 7/14/2009   11:54:23 PM
  • 24
    I am aware of the differences in the labeling and have tried for some time to buy as much 100% organic as possible. I always read labels because some 100% organic foods are not necessarily healthy. It makes me feel better about about everything I put into my body. - 7/14/2009   9:50:32 PM
  • CHIPPERGAL
    23
    I knew the difference between the natural and organic but I was surprised to see the differences between the organic labeling. Some people argue that buying organic is more expensive than buying regular food. You have to be willing to pay a little more for organic products but it is worth it to me. I would rather give up going to the movies in order to buy a pound of grass fed ground beef or a gallon of hormone free milk. I cannot even remember the last time I purchased meat or chicken at a grocery store. I buy through the locally grown community. Each week I order what I want and it is all grown/raised locally and with out the added costs for shipping the product over hundreds of miles. It is not that expensive and I tend to only buy what we'll use for that week and it keeps me out of the grocery store and away from the very unhealthy junk food! - 7/14/2009   8:43:13 PM
  • CAROL_
    22
    Yes I knew the difference between natural and organic. As far as believing the marketing claims made on food packaging, this is my rule: don't buy food if it comes in food packaging. I don't buy food at the store. I buy ingredients to make my own food. If it has "an ingredient list", I probably won't eat it. Cooking from scratch doesn't take very long as marketing makes you believe - especially once you learn how. See, marketing finds something the pubic wants, or something that is trending high, such as "faster preparation", and then they cash in on it, at your expense - your $ expense, and your health expense. Every bargain has it's price. No thank you.

    Also note, "organic" even if sold in whole foods stores or organic stores, is NOT organic if it's an import. In order for the USDA seal to go on it had to be produced from inside the US, and that is the only kind of "organic" I eat.
    - 7/14/2009   8:09:01 PM
  • EXFULGERE
    21
    Organic has many definitions, not the least of which is "pertaining to, involving, or grown with fertilizers or pesticides of animal or vegetable origin, as distinguished from manufactured chemicals: organic farming; organic fruits" (lifted from dictionary.com).

    As someone who has recently switched fully to organic and whole foods for me and my son, I have to say we notice a difference in quality and taste. And we're also eating very few sweets/desserts, opting for fresh fruit (my son complements with raw-milk cheese). Not to mention, organic and permaculture type farms typically have a lower environmental impact. It's a win-win! - 7/14/2009   7:52:06 PM
  • DAN_ODEA
    20
    Aargh, another corporate hijacking of a word. As a biologist this makes me shudder; organic is anything with some combination of carbon with hydrogen and/or oxygen and/or nitrogen and/or phosphorus (CHONP). The cruddy corn-fed, antibiotic-ridden, caged steer beef is no more or less organic than the wonderful grass-fed, free-range steer beef.

    "Natural" makes some sense; there is a difference between fried chicken tenders made from a whole chicken and "chicken nuggets" made in a factory. Don't trust the FDA about what's "natural". HFCS is a by-product of corn production, refined from corn syrup by treating it with an enzyme. You cannot find HFCS on the ground or growing on or in a plant, so it isn't natural; it has to be made. It is, however, organic! Please remember, the FDA is highly politicized, more so over the last eight years but always influenced by politicians and lobbyists.

    Here's a few more examples / comments.

    - Corn-fed salmon: unnatural (salmon are meat eaters) but organic (they are still fish).
    - HFCS: unnatural (must be manufactured) but organic (it's a carbohydrate).
    - Plastic fork: unnatural (synthetic) but organic (plastics are hydrocarbon-based).
    - Chopsticks: natural and organic.
    - Salt: natural but not organic.

    I hope this helps.... - 7/14/2009   6:40:42 PM
  • RAANFR
    19
    SHADOZA, I am reading a book that addresses the issue of feeding beef cows corn (which causes many problems for the animal and researches are trying to breed that out of the animals), as well as other issues such as prices in concern to agriculture. I too don't care for the hype but it doesn't mean I don't care to be informed or simply want to be contrary due to a label.

    I am reading "The Omnivore's Dilemma" by Michael Pollan. I am not done with it but its very informative. I was also reading "Deep Economy" and other books on farming, conservation, economics etc. And plan on watching the documentary FOOD Inc. (I know every resource isn't perfect but I like to research stuff ^_^) - 7/14/2009   4:22:33 PM
  • 18
    Thanks for the info i also thought that if it said natural it was good for you. - 7/14/2009   4:16:41 PM
  • ALLIEWIGGY
    17
    I'm with MRSHONEYC. I don't get why a few minutes less in prep time should mean a lot more junk in my food. Cooking is fun for me anyway and I almost never use the microwave. As for labeling, I've seen this info before and am very careful to check ingredient labels before buying. My daughter even does it now - great to know she's developing a good habit early. Thanks for promoting the info - we control our food as a group by the way we shop!! - 7/14/2009   3:11:58 PM
  • 16
    Great thanks for the post.. It is hard with the way that they lable things!!! - 7/14/2009   2:21:20 PM
  • 15
    I pay no mind to marketing strategies. I check for ingredients that I desire. I don't care that my beef ate corn, I actually prefer it. I don't care if my produce is sprayed with a bug killer or disease treatment before it's harvested. Organic seems to be another marketing strategy that hikes up the consumer cost without adding much in value. It seems to me that the hard the "Organic Movement" is pressed forward, the more often we are seeing contaminated meat and produce.

    "Pop quiz: Which is the best product description to read on a food label? " My answer is depends on what I am looking for. If it says "Organic" I usually put it back on the shelf.
    - 7/14/2009   1:11:32 PM
  • 14
    I am so happy that you shared this article with everyone. I am someone who tries to eat as much organic food as possible, and I appreciate more of an emphasis on why organic is better. I've noticed that more and more food companies are producing foods without high fructose corn syrup, which makes me happy. Thanks for laying it all out in such a "bottom-line" way. - 7/14/2009   1:00:10 PM
  • 13
    Well, since ARCHIMEDESII mentioned the beef, I'm going to go ahead and mention chicken. The ones that say "no hormones added" and "natural" ... read the labels carefully. You'll notice that they add "15% natural broth" which actually translates to 110 mg added sodium. Seeing as I was just at the grocery store TO buy chicken, a "serving" of real "natural" chicken should have no more than 75 mg sodium. To add broth to a "fresh" or "natural" chicken ... puhleeeze! I don't intend to store it indefinitely in my freezer, so why does it need a preservative? Ugh. - 7/14/2009   12:56:30 PM
  • 12
    Yes, I understand the difference between natural and organic. I've become something of a obsessive compulsive label reader. LOL !!! eh-hem... however, here's something I've learned whenever I shop for beef.

    If the label on the steak you're buying says 100% vegetarian fed, that's not the beef you want to buy. 100% vegetarian are those corn pellet mixes. If you want quality beef, the label needs to say,"100% grass fed". Cows are ruminants. They need to eat grass to be healthy.

    So, if I'm buying beef, I try to buy cuts that say,"100% grass fed". It's not cheap, but it's worth it. better quality meat.

    But, yeah... I've been noticing how many products now say,"natural". Manufacturers are looking for ways to attract more consumers. They are starting to realize that consumers don't want junk anymore. they want quality food. which is why we are seeing products without all those artificial fillers and chemicals.

    You still do have to read the label. That's the only way to know what's really in the product.

    I try to buy organic whenever I can. Otherwise, I will read the label to see how natural the product really is.

    It's not easy being a consumer these days. You do have to be aware of so many different things. We can't shop the way our grandparents did. No more going to the butcher or baker. When you went to the local butcher, you knew where the meat came from. Not anymore. who knows where that beef is from.

    you have to be careful.
    - 7/14/2009   12:15:48 PM
  • 11
    absolutely i know the difference and am willing to pay extra for certified organic products and produce. and those marketing claims are awful! they're getting worse too as they are preying on the ignorance of consumers by using deceiving terminology as you pointed out, such as "all natural". like you wrote...take time to read the ingredients! you'll be doing a huge favor for your physical and mental health...not to mention the planet. - 7/14/2009   12:06:31 PM
  • 10
    Since my son has Testicular Cancer, I've been shopping at a Health Food Store and buying organic foods. I've learned so much about what is "HYPE" in a regular grocery store. - 7/14/2009   11:22:38 AM
  • 9

    "Ketchup!
    Keep your blood pressure out of the danger zone with Heinz or Hunt's No Salt Added Tomato Ketchup. Each has ZERO sodium but contain the usual ketchup ingredients: Tomatoes, vinegar, corn syrup, spices, etc. Heinz replaces the salt (sodium choloride) with potassium chloride, which tastes somewhat like salt, but helps lower blood pressure. Hunt's skips the potassium chloride.
    Without salt, the ketchups' sweetness registers more clearly on your tastebuds, and the no-salt added have no more calories than the regulars (about 20 calories per tablespoon), which basically makes their addition a freebie.
    Heinz: (800) 255-5750
    Hunts: (800) 858-6372"
    - 7/14/2009   11:14:09 AM
  • 8
    I wish they would stop this "Natural" labeling. Just last night I was shopping and there was a bin of "organic" bread on sale buy one get one free - BUT there was only one loaf with an organic label and all the rest were "Natural". It really annoyed me that as a consumer it was an attempt at being fooled.

    This was a great article. - 7/14/2009   11:06:11 AM
  • 7
    Um... fat and calories are healthy -- in moderation. - 7/14/2009   11:05:29 AM

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