What a Serving Size Really Looks Like

By , Betsy Emmert, SparkPeople Marketing Intern
Ever gulp down a container of juice, only to find out there were actually 2 1/2 servings in that 20-ounce bottle? Gobbled up a "personal" size bag of chips? What about that pint of ice cream in the freezer? That surely is one serving. Right?
If you answered yes to any of those questions, you're not alone. Food companies and restaurants often try to trick us by making it really difficult to determine how many portions are in a package.

Most of us have experienced portion distortion, especially as we start our healthy living journey.  Portion distortion is widespread, but thankfully it's something that's easy to overcome!

Today we're sharing an eye-opening graphic that will show you how much many of us are really eating--and how much we should be eating! We put our marketing intern, Betsy Emmert, on the case!

Which of the serving sizes above was the most surprising to you? What food is hardest for you to properly portion?

Be sure to spread the word about portion distortion! Click the photo above to download and print it--and if you're on Pinterest, this is a must-pin!

Graphic by Stepfanie Romine
Photos by Elliott Giles
Research by Betsy Emmert

About the author: Betsy Emmert is from Cincinnati, Ohio and is a second-year student studying marketing at the University of Cincinnati. Betsy attended Saint Ursula Academy and is actively involved on UC’s campus, serving as a campus tour guide and communications director of her sorority. Betsy held a summer internship with SparkPeople, Inc., during the summer of 2012 and loved being a part of the SparkPeople Team! She hopes to continue spreading the spark every day and inspiring people to reach their goals!

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TWEETYKC00 8/23/2018
Thanks for this article. Report
KHALIA2 3/13/2018
You made this a lot easier by using pictures and charting the calories. Thank you for this one! Report
LIVEDAILY 2/27/2018
The popcorn surprised me, but I would think it also depends on what KIND of popcorn it is. I just can not have chips in the house. Absolutely zero control. I'm okay with dark chocolate and ice cream (Breyers carb smart!), but potato chips are my Achilles tendon. Report
LT3AG4S 2/27/2018
Serving size is often deceptive Report
Nice article Report
What a great reminder. Information is Power.
This article was very helpful. Thanks Report
A lot of this is interesting, but not new to me. For instance, I go already for light popcorn in 100 cal microwave bags. I don't really get a lot of the items shown, b/c our family tries to get sugar free products. We weigh or count out our nuts and dried fruit is primarily part of a recipe that we've counted already. If this is new to someone, though, it is well worth thinking over. Report
Good to reflect on daily! Report
I always read the serving size on package foods and if it is a healthy food I might include 2 servings and count it as 2 servings. The unhealthy foods I have sometimes I never have more then one serving. I like checking the serving sizes of crackers, depending on the size & what you want to do with them it can be 2-15. I choose snacking crackers with 12 to a serving, larger crackers with 4. Report
This is where most of us make our biggest mistakes. It is hard to comprehend how small a serving actually is. Report
Have to be so aware of serving size! ! Report
Good to know! Report
Thanks! It is awfully difficult to determine sizes when looking at a helping. Report
My twizler package says 4 pieces for 150 calories, blue diamond almonds are just a little off 170 not 164, so this article is wrong, wonder how many others are also wrong. Report
When I was first learning to look at the package for a serving size I was SHOCKED !! I was one of the ones who drank a 20 oz soda (pepsi) and thought that WAS a Serving size. I was SHOCKED so much I at once starting reading ALL labels. Report
Great reminder to always, always, always check serving size AND number of servings per package! Report
Twizzlers one. Just 3 pieces are a 120 calories? The rest was what I kinda already knew. Still, even knowing the popcorn one it was a little jarring to actually see how little added up to 170. (I already knew the bag was about 400 calories). Report
People can read the nutrition labels but for some people, a visual presentation of the info is more helpful. People should eat healthy but making a life change doesn't happen overnight. Some of you in the comments need to remember that stuff before you roll your eyes and start criticizing the article and people. Report
We can read this info a thousand times, but it isn't realistic. Knowledge never has made it happen, it's interesting for beginners though. No expert ever tells the truth, healthy food is just not that tasty!! If it was, no one would bother eating unhealthy stuff. Decades of nagging hasn't changed that fact!!! Report
On this list, the hardest thing for me would be nuts. So hard to remember that a one oz. serving is really not that much...nuts are so calorie-dense! This is why, even though I've been doing this for awhile, I still keep my scale handy! "Eyeballing" things can't always be trusted... Report
By the way... be very very very leery of Gatorade and Powerade. They were my "go to" drink when one more glass of water was unappealing. Then I read the label!!!! 34 g of carbs and ALLL sugars!!!! No more.... Report
Great visual to reinforcement of what adds to our unwanted or needed calories. Thanks. Multnomah Report
I suppose this is to show how people "innocently" fall into the trap, even though they are not eating real food. That said, it sounds like a crutch. Every label clearly states how many "servings per container". For me, this article is just an excuse some people use. But then, I worked with 2 people that lost over 100 lbs after gastric bypass then wondered why they gained weight back while eating a whole family size serving bag of M&Ms in one siting. Report
The examples are also common trigger foods for people that are sweet and/or salty and will easily increase the appetite for more. It is very difficult to eat just a small amount of these items that food manufacturers engineering for maximum pleasure and taste. Report
This was interesting, but I felt that the portion sizes should be showing healthy things that we should be seeking out and eating. The only winners I saw was the almonds and the dried apricots. Well, chocolate can be fun too and has health benefits, but it gives me acne, so I usually avoid it. This article is good for beginners. We all have to start somewhere! Myself, the hardest thing for me to give up was the popcorn. Yeah, you are not supposed to eat the whole bag, but it gets stale if it's just sitting in your cupboard. So I just don't have it anymore. One of these days, I'm going to dust off the popcorn popper machine that we have and air pop some, without any thing added to it, except a little olive oil. Report
1 Portion is not necessarily 1 Serving!
From grains, 6-8 servings per day are recommended, and if one eats 3 meals a day, that means 2 servings or even 3 at one meal.
Not making this clear makes dieters desperate: who can be satisfied with just one serving? straight way to give up and quit.

On the other hand, for junk food however small the serving size is, it is better to eat zero servings per day.
Who eats 1/2 cup of ice cream?... Report
I had no idea Twizzlers were so high in calories. Wow I think I will stick with gummi bears or Jelly Belly's when my sweet tooth kicks in. The average gummi is 9-12 calories each and a single jelly belly is 4 calories each. Both albanese and jelly belly are local brands for me too so can tell myself I'm helping the local economy ha! Report
So many of these articles with advice on nutrition can be summed up with "read the nutrition facts label." Report
Good to know Report
I wasn't really surprised by most of these cause I actually read labels...What is considered a "personal size" bag of chips? I don't eat chips often, but I get the ones that are a single serving, approx 120 cal. My one vice is pop, I know it's terrible. I did switch to Soda Stream years ago but occasionally have coke or mt. dew out at a restaurant. If I want ice cream, I scoop it into a small teacup so I feel like I'm getting more. Report
Love the article. I think I suffer from portion distortion. Report
OMG! The reality of the portion sizes is depressing, but very much needed. Thank you for the wakeup call!! Report
I feel like I've gotten to be really good with right-size portions: an ounce of nuts, cheese, or chocolate; 8 oz or less of caloried beverages; pre-determined quantities of candy, chips, crackers, etc; I even measure my ice cream! However, I don't eat dried fruit much if ever, so I was shocked that there are 75 calories in 5 little pieces!! I sometimes get banana chips from the grocery, and there is no calories info because they are made in-store. I bet it's comparable, though. Bleh. Report
Too bad that 20 potato chips are hardly ever satisfying :(
Why would anyone with ambitions to loose weight drink sugary drinks when zero kcal alternatives are available? Report
Shocking the Twizzlers. I do not think they are so great in the first place (I am a hopeless chocoholic), but I did think their benefit was fat free, low sugar, low calorie gel-like substance--compared to most high-fat high sugar candies. What I do now, is if I lose control over an item it does not even make it back into my house (right now). I have it out and I buy it only in a quantity I cannot abuse, and/or I get someone lined up to share before I even purchase it. Most packaged items, even cans, say of peaches, really are 2+ portions (with the exception of some small-Pak candies., such as candy bars, etc.). I am a strong believer in baggies. Report
I'm not surprised because I read the packaging but I will be sharing with my co-workers that "can't understand why they aren't losing weight". They snack on "healthy snacks" like peanut butter, dark chocolate, popcorn, nuts and granola all day long without paying attention to the serving size they are actually eating throughout the day. Thanks, everyone one loves visuals. Report
I DO watch my serving sizes. Yes, I DO eat just a scoop of ice cream. I can not and will not give up the things I love. I believe in moderation and that has worked for me. It's all about self control. Report
we know all this - what i don't understand is why we are continually sucked into this stuff. NO ONE eats only half cup ice cream or 1 oz of choc. it is best to leave all that stuff alone.
as far as the packagers - they should be held to the standard that ONE SERVING per container only is allowed -- but still - people would just open up two or three . whatever Report
I wasn't really surprised but only because I've been on SP for so long. The apricots and almonds are hard for me because their portion sizes seem SO much smaller than a normal serving, but that's why I count/measure/weigh just about EVERYTHING these days. Report
That popcorn was probably movie theater butter popcorn, you can get really tasty 100 calorie popcorn bags where you can eat the whole bag, they are smaller but still enough to be a filling snack. Report
I've started to count my chips, pretzels, cheese servings, and such. Bags often say something like 24 pretzels = 120 calories or 1 oz of cheese I just pop on the digital scale. (I don't trust a spring scale anymore). Whats more I'll count an entire bag into snack size plastic baggies, then put them back into a larger bag or even the big bag it came in. Report
I don't think the popcorn is accurate. There are two sets of nutrition facts on the box, and one says "as packaged." Who would eat popcorn as packaged, without popping it?! You have to look at the nutrition facts for the popped popcorn, which I don't think this author did. Report
There goes the Twizzlers! I could never just eat 3 so I have to make the decision to not have them at all because the calories in 3 just isn't worth it. Report
I don't actually have many chips but the personal bag SEEMS like a serving. I hope I would turn it over and check the number of servings. In fact, I was at a deli last weekend and pickup up a bag. I don't think I looked at it. Luckily, I shared with my daughter anyway. Report
WOW... Report
I knew about the nuts, but the apricots surprised me. Gives ya something to think about when it comes to "mindless eating!" Report
great visuals! Report
The only surpise was that the popcorn had 12g fat in a single (4-cup size not a surprise) serving. Then I realized that corn probably wasn't air-popped....or maybe it had a little butter.... Report