Industry Takes On Childhood Obesity, But Will It Help?
Childhood obesity has become a hot topic in the news these days. Rising obesity rates and questions about the health and well-being of our children have forced parents, teachers, the government and others to start taking action to combat this problem. New changes are coming, including the world's second-largest soft drink producer who is making it more difficult for school-age children to access their products worldwide.
PepsiCo will remove full-calorie, sweetened drinks from schools in more than 200 countries by 2012. Both PepsiCo and Coca-Cola Co. stopped selling sugary drinks in U.S. schools in 2006. Now PepsiCo has decided to make this change worldwide. They say the change is aimed at cutting down on childhood obesity, and that it also makes sense because sales in schools worldwide do not make up a huge portion of their overall sales. According to the article, "In primary schools, PepsiCo will sell only water, fat-free or low-fat milk, and juice with no added sugar. In secondary schools, it will sell those drinks along with low-calorie soft drinks, such as Diet Pepsi. Sports drinks are permissible when they're sold to students participating in sports or other physical activities."
Although this is a small change in the grand scheme of the childhood obesity issue, it's a step in the right direction. If kids are given healthier choices at school, then that puts even more pressure on parents to continue the trend at home. Hopefully more companies will also feel this pressure and follow suit. Companies aren't likely to make changes to their products and policies just because it's the right thing to do. They do it because others around them are doing it and it's good for their image.
One of Michelle Obama's top priorities is a campaign to increase activities levels and improve the diets of children. At a recent meeting of the Grocery Manufacturer's Association, Obama asked companies to "step it up", and put less fat, sugar and salt in foods- particularly those that are marketed to children. New government legislation is also on the horizon, including a child nutrition bill that could eliminate junk food in schools. It's in these companies best interests to start finding ways to improve the health of their products because otherwise they could be fighting an uphill (and unpopular) battle. A representative for the grocery association said the industry is open to working with the government on finding ways to produce healthier foods. This is another example of how the pressure and attention seem to be working.
What do you think about the changes that are happening? Do you think these things will make a difference when it comes to the health of our children, or are they just a drop in the bucket? If they won't make much of a difference, what is it going to take to see a real change?
PepsiCo will remove full-calorie, sweetened drinks from schools in more than 200 countries by 2012. Both PepsiCo and Coca-Cola Co. stopped selling sugary drinks in U.S. schools in 2006. Now PepsiCo has decided to make this change worldwide. They say the change is aimed at cutting down on childhood obesity, and that it also makes sense because sales in schools worldwide do not make up a huge portion of their overall sales. According to the article, "In primary schools, PepsiCo will sell only water, fat-free or low-fat milk, and juice with no added sugar. In secondary schools, it will sell those drinks along with low-calorie soft drinks, such as Diet Pepsi. Sports drinks are permissible when they're sold to students participating in sports or other physical activities."
Although this is a small change in the grand scheme of the childhood obesity issue, it's a step in the right direction. If kids are given healthier choices at school, then that puts even more pressure on parents to continue the trend at home. Hopefully more companies will also feel this pressure and follow suit. Companies aren't likely to make changes to their products and policies just because it's the right thing to do. They do it because others around them are doing it and it's good for their image.
One of Michelle Obama's top priorities is a campaign to increase activities levels and improve the diets of children. At a recent meeting of the Grocery Manufacturer's Association, Obama asked companies to "step it up", and put less fat, sugar and salt in foods- particularly those that are marketed to children. New government legislation is also on the horizon, including a child nutrition bill that could eliminate junk food in schools. It's in these companies best interests to start finding ways to improve the health of their products because otherwise they could be fighting an uphill (and unpopular) battle. A representative for the grocery association said the industry is open to working with the government on finding ways to produce healthier foods. This is another example of how the pressure and attention seem to be working.
What do you think about the changes that are happening? Do you think these things will make a difference when it comes to the health of our children, or are they just a drop in the bucket? If they won't make much of a difference, what is it going to take to see a real change?
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Comments
It starts in the home.
If they are taught from the home, then they will more than likely not eat.
Our children it what we place in front of them.
However, Mrs. Obama is trying to make the change within companies.
All these companies need to mark the unhealthy products more expensive and the healthy foods cheaper.
More people will buy the healthier foods.
We tell our kids if it is not on sale we don't buy it. - 3/4/2011 5:48:04 AM
I will never forget my brother being told in high school, that he was not allowed to purchase a foot-long sub because OTHER kids were overweight. This is a kid with a super fast metabolism who (aside from when he was on chemo and steroids, and his steroids perscription was screwed up) has never even been close to overweight in his life - and you want to tell him he can no longer eat the amount of food he needs for lunch?
If people actually knew how to eat properly, we would still be allowed to make our own decisions. - 1/11/2011 11:23:51 AM
Honestly, if parents want healthier lunch choices then they are going to have to be willing to help pay for it or send their kids with a lunch. With massive layoffs of teachers and staff in schools nationwide, bettering the lunch program is not a top priority I'd imagine. - 3/24/2010 11:37:30 AM
School vending machines should have positive choices, because for some kids that is what they are depending on for their meal options. The fact that some people are not good parents is sad, but true, so we as a society need to have some compassion towards those kids rather than punishing them for having less than adequate parents. But it is a drop in the bucket of childhood nutrition. I am hoping that our wonderful First Lady's commitment to childhood nutritrion will be able to dislodge the food service corporation's greedy hold on our public dollars, so that we the people can once again provide for our children the kind of nutritious, lunches that I was priviledged to receive in the 1970's from the lunch lady that made me eat one spoon of spinach, even though I said no. - 3/20/2010 7:06:14 PM
No artificially sweetened sodas or "waters" - they don't help our children - and while we are at it - how about correct portions in packaging. That would go a long way towards helping in the War on Obesity. - 3/20/2010 4:00:50 PM
Adding healthy foods and exercise are bonuses but instilling this idea is pivotal in maintaining a healthy weight over a lifetime. - 3/20/2010 11:15:47 AM
Putting these choices out for kids who are as young as six years old is asking too much.
- 3/20/2010 9:07:14 AM
That's not to say older kids shouldn't have options. I'm glad they're planning to get all the crap out of primary schools, but as kids get older, it's up to parents to teach our kids how to make intelligent choices when other options are presented. - 3/20/2010 6:55:32 AM
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