Use your imagination.
Imagination: More Important than Will Power
One thing that it’s crucial to understand is that being overweight isn’t the cause of your unhappiness, and simply weighing less won't make you feel better about yourself and your life. It’s all the things you think about your body that make you unhappy, and it’s changing those thoughts that will make you feel better and help you lose weight.
Think about it. Imagine you live in a society where people find thinness repulsive and being fat is the marker of beauty, desirability, and good character. Everywhere you look, there are images of happy fat people wearing the best clothes, driving the best cars, getting the hot dates, and landing the best jobs. Would you still feel bad about yourself? Would you still feel like you have to lose weight in order to get what you want and need in life? Probably not. Even if you still felt bad about yourself, you wouldn't be focused on your weight, but rather on something else that your culture didn’t like—the size of your feet, or the slope of your nose, for example.
But we do live in a society that confronts us with very negative messages about being fat. Most of us start absorbing these messages as we are just learning to talk, and they soon become a big part of how we view and evaluate ourselves, explain the things that happen to us, and decide what needs to change if we want to feel and do better.
And sadly, it usually isn’t enough to simply recognize that "fat-loathing" is just a cultural prejudice you can choose to reject. You have to replace it with something equally as powerful, and that’s hard to come by after years of being conditioned to hate your own body. For many, the idea of accepting yourself and loving yourself sounds good, but it just doesn’t have the same emotional force that your negative self-image does. So you find yourself being pulled back to that negative image over and over again, and remaining stuck in the motivational problems it causes.
But you can use your imagination to break the power of your negative self-image and replace it with something equally powerful. Here are some suggestions:
Imagine that your negative body image isn’t really yours. Imagine someone else planted it in your head to keep you trapped in an endless quest for a better body. Imagine who this "someone else" is and why they’ve done this. You could imagine, for example, that a secret group of very rich and powerful people use the media, fashion and advertising industries to convince people that they need to be thin, hard-bodied, and youthful to be happy, so they’ll keep buying diet books, magazines and gimmicks. Whatever story you come up with, create one that makes you feel angry that someone else could take advantage of you this way.