Advertisers Help Cover Costs
SparkPeople is one of the most difficult and expensive types of websites to build and maintain because it’s so interactive. We have a staff of highly-trained experts who continue to add new features and content, and find ways to keep the site running smoothly. Without them, this site wouldn’t be possible—they keep working hard to improve their skills as we grow. I’ll be honest and report that our operating expenses for this site are more than $2 million annually—and that’s working hard to keep expenses low. For example, I don’t earn a salary as SparkPeople's CEO.
To support our mission of helping millions of people, we're starting to add advertising to the site. We’re trying hard to balance the placement of advertising so advertisers get their money’s worth without the ads being too obtrusive. The emphasis will be on quality—trying hard to work with companies that support our philosophy.
So, your support of our advertisers is a major key that helps us help you (and everyone else). In fact, if our members strongly support our advertisers, we’ll be able to charge more for advertising space to help us with our mission.
We believe that being a for-profit company is the best way to eventually spread our program to millions of people. So, we will work hard to come up with innovative ideas to earn revenue that our members will also enjoy. Any revenues we earn are used to keep making the site better and to spread the word to more people.
As you can see, I believe in this mission and am putting my money and time where my mouth is!
Thanks for helping us spread the Spark. Together we can make each other and the world a healthier, happier, and more productive place!
To learn how and why SparkGuy founded SparkPeople, watch this video or read his bio. You can also visit his SparkPage to post a comment. SparkGuy personally reads every comment on his SparkPage, and often shares them with the SparkPeople staff as motivation to keep making the site better and continue changing people's lives.
Article created on: 9/13/2006
The First State of the Spark Address
An Introduction from SparkPeople's Founder & CEO
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