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SparkPeople's mission is to help millions of people reach their goals using health and fitness as a springboard to success. We also want to create one of the best company cultures in the world by living our brand. For example, we pay employees a significant bonus for following a consistent fitness & nutrition program year-round.
We help our members reach their goals by showing them how to truly make a healthy lifestyle change. This helps them keep the weight off AND helps them in other areas of life—from relationships to career and finances.
Our team is passionate about this mission because we don’t think anyone else has a program as comprehensive as SparkPeople. In fact, many companies in the huge “diet industry” love that people stay on the diet rollercoaster, continuously losing (and regaining) weight by following a fad diet or taking diet pills. This just gives these companies reason to come up with the next fad.
One of the main reasons we want to be free is to spread the word about this program to as many people as possible! I’m not aware of any premium diet solution that works that has ever been free.
A Great Team (This Includes YOU)
SparkPeople has put together a team of people who are passionate about our mission. Now I'm just one small part of this cohesive team. Our technology leaders also have extensive experience at eBay, so they know about building high traffic sites.
We consider our members to be part of this team. We know that for our mission to succeed, we need our members to get great results and help spread the Spark.
We work to keep our expenses as low as possible to keep advertising at a minimum. I look at Craigslist.org as an example of this. They are able to keep expenses low with a staff of only about 20 people even though they are a huge site.
This is the same strategy we used at my first company and it worked so well we never needed outside financing. Everything went onto our credit cards, which did get quite scary for awhile! Our small team at SparkPeople spends almost all of their time doing projects that will directly help our members. Also, our location in Cincinnati means lower expenses than many other areas of the world, since the cost of living here is relatively low.
Also, I have turned the stock I received from eBay for my first company into a diversified portfolio of investments that have done well. Now, even if we lose money as a free site for awhile, a good chunk of our annual expenses are covered by my investment returns each year. This is another thing that lets us offer our services for free.