Farmers Market Food Finds

Late summer and early fall are perfect seasons for visiting farmers markets. From the small, mom-and-pop stand at the corner, to the large, organized market with multiple vendors and extensive selections, it is definitely worth the trip. Experiencing food at its finest can encourage even the pickiest eater to try a few bites.   When it comes to fresh fruits and vegetables, the market is the perfect place to locate some fabulous food finds for everyone in the family! 
Benefits of shopping at the Farmers Market
  • The fruits and vegetables are grown locally and picked when perfectly ripened. This enhances the taste, texture, and aroma of the produce. 
  • Often, market prices are lower than at grocery stores.
  • Our existing system of food transportation and distribution requires enormous amounts of energy and resources. Before reaching your table, the average food item in the United States will travel 1,300 miles! In fact, only about 10% of the fossil fuel energy used in the world’s food system is used for production. The other 90% goes into packaging, transportation, and marketing of the food. All this inefficiency creates many environmental problems. 
  • Shopping at the Farmers Market benefits the local farmer and strengthens your local community.
  • Since the produce is picked at the peak of the season, nutrients, and phytochemicals will be more abundant. Hippocrates said, “Let food be your medicine.” The following chart shows many of the health benefits of fresh produce. Don’t get bogged down trying to remember the names of these different phytochemicals—just eat a RAINBOW OF COLOR!




Health Benefits

Food Sources




Prevents certain cancers.  Strengthens collagen proteins.

strawberries, tomatoes, watermelon, cherries


Protects against bronchitis, asthma, cataracts, and lung cancer.  Can decrease cholesterol levels. carrots, squash, melons



Protects vision.  Prevents colon and breast cancers. yellow peppers, corn



Protects eyesight.  Heart and skin maintenance.  Prevents cancer. Lowers lipid levels.

spinach, collard greens, broccoli, tomatillos

Blue Anthocyanin Prevents colon, cervical and prostate cancers. blueberries, grapes, plums
Purple Anthocyanin Prevents cancer.  Anti-inflammatory.  grapes, raspberries, blackberries, eggplant


Farmers Market Fun

  • Try a new fruit or vegetable, or prepare your produce in a new way.
  • Ask the vendor his favorite way to prepare a particular type of produce.  Many have recipes to share.  
  • Check if there are any special events being planned at the Farmers Market.  Many have cooking demonstrations, tastings, and fun activities for the kids.
  • Give your children each $2.00.  Let them explore the world of produce and make a new selection.  There is a much greater chance your child will try this new food since it belongs to them.  (When my daughter was 3-years old, she loved the color purple and selected a purple turnip.  To this day, she still enjoys eating raw purple turnips with ranch dip!) 
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Member Comments

thank you Report
love all the different colors and flavors. Report
good info Report
More colors, more options, thanks! Report
I go to the Farmer's Market every weekend. Report
thanks Report
Good article. Report
Eat the Rainbow! Report
Thanks for the great article. Report
I enjoy all of the above vegetables and fruits all year round. Report
I thought this was a great article. It makes for some fun in meal planning! Report
Another solution is to grow your own. You can grow a lot of food in a small space or in containers. Report
Love farmers markets. Every time I go, will pick a new veggie/fruit to try or a variety of one. Vendors give a wealth of information on ways to prepare. Discovered black garlic n eat raw every day. I hated garlic.Still don't like it strong taste, though. Report
The more colours I eat in veggies the better. Report
Like to shop at the farmers market Report


About The Author

Becky Hand
Becky Hand
Becky is a registered and licensed dietitian with almost 20 years of experience. A certified health coach through the Cooper Institute with a master's degree in health education, she makes nutrition principles practical, easy-to-apply and fun. See all of Becky's articles.