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Nutrition Articles  ›  Pitfalls and Plateaus

How to Pick a Healthy Breakfast Cereal

Watch Out for these Breakfast Cereal Scams

-- By Becky Hand, Licensed & Registered Dietitian
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Diet advice is everywhere—in the newspaper, the new government guidelines, and on the SparkPeople site. "Limit sweets, cut down on sugary foods, and decrease consumption of refined carbohydrates," it says. So, bold words like "Reduced Sugar" or "Whole Grain" catch your attention on food packages. You quickly take hold of a box of this "New and Improved" breakfast cereal as you stroll the aisles at your local grocery store.

However, experts from five universities reviewed the leading kid’s cereals, including these reduced sugar versions, only to discover that the calorie amount was equal to the regular high-sugar variety. In fact the ONLY one that had somewhat fewer calories was General Mills Cinnamon Toast Crunch—and it only dropped by 10 calories in each serving.

"How can this be?!" you scream. Well, the manufacturers replaced the sugar with other forms of refined carbohydrates. So the manufacturers are legal in their marketing endeavors, but the calorie amount is virtually the same. Seeing is believing. Check out the nutrition labels the next time you are in the grocery store. You’ll be truly amazed…as well as deceived, frustrated and angered. So place the box back on the shelf as quickly as you grabbed it, and select a breakfast cereal based on the following SparkPeople tips:

  • For a fiber-rich, healthy breakfast cereal enjoy whole grain cereals like oatmeal, Cheerios, Wheaties, shredded wheat, raisin bran or Kashi.
  • Add sweetness with fresh, frozen, or fruit canned in its own juice. Give sliced bananas, canned peaches, frozen blueberries, or fresh strawberries a try.
  • Top it all off with some low-fat milk or soymilk.
  • If you, your spouse, or children are screaming for the sweeter stuff, first try to go half-and-half. For example, half chocolate puffs mixed with half Cheerios. The amount of sugar and flavorings is more than ample to sweeten the contents in the entire bowl. Trust me on this one—it works. My 9- and 14-year-old have no complaints with this morning ritual!
Ignore those catchy claims on the front of the box. Go straight to the nutrition facts label. Here's what to look for:
  • Remember the "Rule of Fives": Choose cereals with at least 5 grams of fiber per serving, and less than 5 grams of sugar.
  • Look for each serving to contain at least 3 grams of protein.
  • Read the ingredients list. The top ingredients should be "whole wheat", or "wheat bran"—not just "wheat". These whole grains are naturally low in fat, and high in fiber.
  • Avoid cereals that list hydrogenated oils, artificial dyes or colors, and chemical preservatives as ingredients—these have no place in a healthy diet!
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About The Author

Becky Hand Becky Hand
Becky is a registered and licensed dietitian with almost 20 years of experience. Through her company, An Ounce of Prevention, she makes nutrition principles practical, easy to apply and fun. See all of Becky's articles.

Member Comments

  • TECHWALKER
    I too was looking for a list. Here are mine from home, note the different calorie serving sizes
    Cheerios Calories 100, fiber 3g, sugar 1g, protein 3g (I don't get hungry fast with this, no BHT)
    Kashi Heart 2 Heart Calories 120, fiber 5g, sugar 5g, protein 3g (no BHT, expensive)
    Life Calories 120, fiber 2g, sugar 6g, protein 3g (I save this for evening, tastes sweet, cheap, has BHT)
    Wheat Chex Calories 160, fiber 6g, sugar 5g, protein 5g (doesn't taste sweet) - 6/5/2013 11:18:22 PM
  • Wow. Not only is the Honey nut cheerios I give my kids bad by these rules, but also is the organice, Cascadian Farms cereal I just bought on sale. Who knew? Wish there was an actual list somewhere of some cereals that meet the Rule of Fives criteria.


    Remember the "Rule of Fives": Choose cereals with at least 5 grams of fiber per serving, and less than 5 grams of sugar.
    Look for each serving to contain at least 3 grams of protein. - 4/25/2013 9:45:15 AM
  • I'd rather eat a cereal filled with massive amounts of organic sugar, than eat a low sugar, high fiber Frankenfood like Kashi. GMO's are not a "healthy" choice. ;) - 2/2/2013 11:11:28 AM
  • KIMCARTER44
    What about the carnation instant breakfast drinks? I been drinking one every morning with lowfat milk. Keeps me from being hungry the whole morning and gets me through my morning workout at the gym. - 9/18/2012 8:46:50 AM
  • "However, experts from five universities reviewed the leading kid’s cereals". Ha! Does it take and expert to read a label?! Sorry, I just find it humerous that it takes an "expert" to validate the simplest things. "Hey Bob, our funding grant is runnig low. Go down to the cafeteria and find something to study." - 8/8/2012 7:40:27 PM
  • BRIANWALPOLE
    Very useful info in there! It’s the smart and sleek packaging of breakfast cereals that tricks us into believing that they make for healthy breakfast options. Probably the best way out could be to do away with them altogether as most packaged foods don’t have any health benefits anyways. For more on the truth about breakfast cereals please visit http://lovefitnes
    seducation.co
    m/2012/06/28/
    breakfast-cer
    eal-the-unhea
    lthiest-healt
    h-food-in-the-world/ - 8/8/2012 7:16:54 AM
  • LES_IS_MORE
    Thanks for the sound advice on cereal selection. I hadn't heard the rule-of-5 before. For those of you out there looking for a quick yes/no list, the list is there, you just have to read the article. I think the best advice is that you MUST read the nutrition facts. Plain and simple. There are no shortcuts and no quick lists that can substitute for that. Not misleading at all. Great information. - 5/29/2012 11:31:13 AM
  • JWOOLMAN
    Be careful if there's too much fiber, though - check the list of ingredients. Companies are boosting the fiber content by including chicory root extract/inulin, polydextrose and such indigestible carbohydrates that were never normally part of our food supply until recently and it's not clear if they definitely have similar benefits to "real" food fiber. And many people's digestive tract's react quite badly to them, even if used to plenty of real fiber in real foods. I get painful trapped gas that lasts for days from such "fakey fibers", other people just get plenty of gas that explodes out of them ... Google for "Fiber One bars make me fart" for testimonials! Also make sure to drink extra water with those fiber bombs, that's important for fiber in general but especially for the fakey fiber. - 5/10/2012 5:18:42 AM
  • I opened this email because the title was The Best and Worst Breakfast Cereals‏. I expected a list of the worst cereals but there wasn't any. Very misleading. Not what I expected. - 5/9/2012 10:12:36 AM
  • Make a simple statement...have a simple answer.
    - 5/9/2012 5:12:18 AM
  • INDYDAVEF
    While I don't think it was intentional, I was looking for the best and worst cereals as stated by the name of the article. I think most readers are interested in how their cereal compares. Maybe that would be a possiblity for a future areticle. Thanks for the information on cereal, some of which wase very surprising. - 5/7/2012 3:08:58 PM
  • I recommend that you buy plain bran flakes with 5 or less gms. sugar, then add your own raisins. You can regulate your level of sugar. I believe the very best fiber cereal is the original Fiber One- yeah, the one that looks like twigs. 14 gms. of fiber in one serving. Expensive though! The best hot cereal is old-fashined oatmeal. We started buying all store brand oats, bran flakes, and toasted oats. Skim milk, bananas, or strawberries, and NO added sugar. The sugar cereals are like eating dessert. - 5/4/2012 4:17:38 PM
  • KID1959
    I was looking for it to be a list of cereals to buy, but I did find the information to be very helpful. - 5/4/2012 1:02:30 PM
  • FITBY60AW
    Surprised to see Kashi on the list since just revealed they use GMOs. I used to think it was a healthy cereal....but I am guessing many of those you listed as good choices also use GMOs. Not what I consider among 'best' choices. - 5/4/2012 1:01:48 PM
  • CANUCKSFAN2
    What are the best and worst breakfast cereals? Very misleading in the email that was sent out this morning. - 5/4/2012 12:31:07 PM