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At home, it’s important to think critically about what you’re eating. People make mistakes all the time, thinking that they’re eating healthy when they’re really not. Mainly, it’s because they’re not paying quite enough attention. For example, Dr. Brownell cites parents giving their kids "sugared drinks with fruit in the name or sports drinks, thinking kids are getting something healthy," is a common mistake, along with "eating whatever is in a bag, box, or bottle, thinking they are having just one serving," when it could easily be 2, 3, or more. It’s never too late to start. In fact, today you can take a few simple steps to make your kitchen healthier. Dr. Brownell suggests starting by immediately throwing out "soft drinks, sugared cereals, high calorie snacks, and almost any product with a cartoon character or celebrity attached." The food and beverage industry is a formidable foe. While the "5 A Day" vegetable and fruit program gets $2 million to promote its message, the Altoids mints brand alone is free to spend $10 million. With so much money and so many resources behind them, it’s easy to see how this could affect your food choices. Even so, it’s your job to make sure the right choices are still made. With enough information and a vigilant stance, you can do it. |



Mike Kramer



Member Comments
it's a case of I mind the calories and nutrition and you keep me enticed with enhanced flavors, fat and sugar to distract me. - 6/4/2011 4:23:28 AM
Also, marketing is not something most people can just shut off. Corporations pay big money to large firms to figure out how to best reach consumers on a subconscious level. And in today's media, it's not just turning off the TV, it's closing your magazine, turn off the computer, smartphone, bilboards, movie theaters, etc. To believe a consumer is unreachable by simply turning off theTV is quite naive.
- 2/23/2011 3:43:37 PM
The voice of the collective is what makes change happen - speak up, no matter the venue. Start at thelocal level...Let your opinion be known to local government official (example - they approve new food establishment site plans), school district officials (volunteer to be on the board or make statements at budget hearings!), local grocery store owners (thank them for carrying more fresh fruits and vegetables), farmers markets (shop there if available or start your own!), local restaurant franchise owners...Spread the SPARK!! - 2/12/2011 10:36:54 AM