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Nutrition Articles  ›  Quick and Easy

7 Secrets to Outsmart Your Supermarket

Look Past the Super Marketing to Protect Your Wallet and Your Waistline

-- By Sarah Haan, Registered Dietitian
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Show Seasonal Spirit Who's Boss
Memorial Day (Super Bowl Sunday, Thanksgiving, or really, any other holiday) is right around the corner and you can bet your buttons the local grocer won’t let you forget it! Decorations, party favors and supplies are mixed in with fat- and sugar-laden desserts and snacks, all in one convenient center aisle display. Grocery stores play on your holiday spirit, enticing you to pick up extra goodies on a whim! These add-ons amp up your bill at the check out and can add loads of calories to your stash very quickly. Battle plan: Plan your celebration, complete with healthy snacks and recipes, and stick to it. Ditch the “we just might need” mentality. Simplicity is best (and healthiest) during these times of year!

Boycott the Bakery
The smell of fresh bread, cinnamon rolls and apple pie is wafting through the baked goods area as you’re picking up your whole-grain bread this week. Your senses are begging you to bring some home; it just smells too good! Many grocery stores strategically plan their baking times during the busiest hour of the day. It has been proved that shoppers pick up more items when the luscious smells are present in the store. Battle plan: You've heard this one before. Never shop on an empty stomach. Shopping after a meal can help stave off cravings and keep you focused on the task at hand. Think about the delicious meals you are shopping for and don't let distraction get the best of you. If you must, send in the troops to grab your items and avoid any too-tempting aisles altogether!

Bust by Bargains
You see the signs: 5 for $10! Buy two get one FREE! 2 for the price of 1! These "bargains" can seem like a great idea , but consider the product you’re saving on. If it’s on your list of super-healthy, nutritious foods, go for it! You’ve helped your health AND your pocketbook. However, consider the product—healthfulness should trump a bargain every time. Do you really need five rolls of cookie dough or a free box of pastries? It's not likely. Battle plan: If you’re only getting it because it’s on sale, you probably don’t need it. The same rule goes for non-food items like toiletries, cleaning products and household items. No excuses here.

Free Yourself from Free Samples
When you see little carts set up with mini toasters and microwaves handing out bits and pieces of goodies, you’ve entered the realm of free samples. This tactic is widely implemented by grocers to increase products sales because it works wonderfully. Free sample stations are great ways to demonstrate the versatility of certain products, but how often are the featured foods healthful or nutrient-dense? How often are they full of vitamins, minerals, lean protein, healthy fats and fiber? How often do they feature whole, unprocessed foods that are naturally good for you? The products grocers generally hand out to promote sales are convenience items, ones that shouldn’t be on your shopping list if you're trying to eat healthier. Battle plan: If the product is free of trans fats, made with whole grains or free of added sweeteners, enjoy a little nibble. Use your label-reading skills to determine if it’s a healthful item you can pick up during your next grocery trip. Look at the amount of protein, calories, fiber, added sugars, salt, and types of fats to assess how healthful the food might be.
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About The Author

Sarah Haan Sarah Haan
Sarah is a registered dietitian with a bachelor's degree in dietetics. She helps individuals adopt healthy lifestyles and manage their weight. An avid exerciser and cook, Sarah likes to run, lift weights and eat good food. See all of Sarah's articles.

Member Comments

  • TIMETOCHANGE66
    I circle the outside aisles of the grocery store and only go down aisles if there is something there on my list. I also don't go to fancy grocery stores...they design the store to make food more appetizing...I stick to the basic store and I spend less. I budget for $50 a week per person and we always have lots to eat. I keep a grocery jar too where money is put in on a bi-weekly basis and if you take money out you put back the change with the receipt. It works ! Shop alone...sometimes I take my husband but things have a way of jumping into the cart behind my back...that is sometimes the price to pay for him bagging my groceries for me. - 3/19/2013 10:50:09 AM
  • My favorite strategy for shopping without spending or eating too much is to carry a basket vs use a cart. It's an incredible work out too! It really shows you the consequences of your own actions. I still impulse buy, but I have to put SOME thought into it, because if it weighs the basket down too much or fills it too much, I can't carry the basket anymore and have to lose some items. - 12/5/2012 1:40:21 PM
  • I must say that here in Spain this does not exist. In Sweden the last meters to the cashier always was filled with snacks and sweets but here those things stay in there aisle and you have to go there to get them.
    There is only one small shelf in front of the checkout for an offer which is very often fabric softener, bread or potato...
    LOVE SPAIN!!! - 5/11/2012 3:53:56 AM
  • One more thing - I KNOW when they are going to have free samples of things I DO eat - and I manage to make a whole FREE MEAL out of that. Even if it means being there when the sample clerks are taking breaks, changing shifts, etc, so someone who doesn't know me will give me more. Flatter them, compliment the food: do whatever it takes to get your nutrients FREE. - 5/7/2012 12:29:05 PM
  • I NEVER, EVER buy impulse items because I can't even afford what I NEED. I DO buy what I need ONLY when it is on sale (if it isn't, that isn't when I needed it!!!!!) I use coupins, online sale e-mails, "match" deals from other stores. AND I watch EVERY SINGLE THING they ring up!!!! I mark the item's price with a pen as I pick it up, carry my list, complete with prices, and make them show me that they actually gave me the sale price if they ring up too fast. If there is a REALLY GOOD sale (like on egg whites, which I use every day), I buy all that are left on the shelf, then I go to customer service and get a raincheck for MORE - so I can get the sale price when the sale is over. I look for distressed (broken) packages, dated items near the end of their shelf life, and anything I WANT that is seriously marked down. I get "tempted" by ABSOLUTELY NOTHING because it costs MONEY. A really good shopping trip is one in which my receipt shows that I saved OVER 60 or 65% - which means I paid about $40 and got $100 worth of food. I shop as RARELY as possible, because I don't have the money. My best shopping trip was one on which I paid $18 for $87 worth of food! I shop at night, when it is less crowded, ALWAYS on the last day of the sale week - so they're low on sale items and I can get rainchecks that extend my sale dates for 90 days. ALso, at night, they're going to throw away those broken packages, and clear off the items that reached the end of their shelf life. I've talked the manager down to 10-15% of the original price on those! And, again, ONLY what I wanted ANYWAY. - 5/7/2012 12:21:09 PM
  • MDURANT8
    Loved this article! I've been aware of these tactics for a long time now and I'm getting better and better at avoiding them! My biggest weakness is the magazines in front. I usually end up with at least one every time I go shopping and I usually don't enjoy them, either. I'm going to consciously avoid them from now on. It's nice to know that this is a common weakness and not just me. LOL - 4/1/2012 5:24:27 PM
  • I already do most of what is commented on here. What helps me the most is to go to the store by myself... my husband costs me more if he goes with... I take my time, use my list and coupons. I also get extra steps on my pedometer, too! I make grocery shopping a game... one that I WILL win! - 3/31/2012 3:56:09 PM
  • CHRISZ13
    I also find if I make my list grouped by department..I spend less time there and in the store as a whole - therefore avoiding seeing too many tempting "deals" money and food wise. - 3/28/2012 9:18:32 PM
  • Reading this actually makes me really thankful (for the first time?) for my allergy to nuts. Because I have to be pretty careful about what I eat and avoid nuts as well as some of the many products that may contain traces, I never think twice about saying no to free samples or buying something I'm not familiar with on umpulse. The threat of extreme discomfort or death does wonders to keep me "in line." - 3/28/2012 6:59:37 PM
  • AZURE-SKY
    The author missed one very importrant point. Plan your weekly SP menu around store sales, don't plan you shopping around your SP meal plan!!!!

    Another point, stock up on sale items if you use them frequently. There are only 2 people in my house, but if whole chickens are on sale 2-for-1, I'll buy a couple of packs & put them in the freezer.

    If there's a Sam's Club or BJ's or Costco, etc, nearby, it might be worth joining. I buy Quaker Old Fashioned Oats for less than $8.00 for 10 POUNDS!!! That goes a long way at 1/2 cup per serving. Much more economical than buying boxes of instant oatmeal or even the canisters of plain oatmeal. Many other healthy products cost less there, as well as paper & cleaning items.

    Since I only shop at warehouse stores once every 4-6 weeks, I don't overspend when I'm there. - 3/28/2012 3:45:05 PM
  • Never have this problem. Can barely afford to shop at all - NOTHING extra tempts me unless it really is an extraordinary sale, I already have a coupon, or it is something I REALLY want and it is on the distressed packages table (VERY low price) or "last day before expiration" - even lower price. HOWEVER, when I see free samples, they DO become an entire meal for me/us. I wish they were there more often. I can't afford to NOT eat what is free, as long as it has SOME nutrients and is not just candy or sugary junk. If it is cheese, meat, veggie etc, I will take as much as they let me and keep waiting until other people take over at the sample station and I can take more. This is NOT by choice - it is through absolute financial desperation. - 3/28/2012 11:38:52 AM
  • I find it helpful, especially during major Holidays, to use my stores delivery service. I order everything I need on-line - I am not tempted by all the goodies and specials - also, I find I usually spend less this way so if I have to pay the $10 fee it is worth it to save my waist-line. If my purchases qualify for the free delivery - even better!

    I can use spark people to plan a weeks meals and snacks, print out the shopping list, then go on the stores web sight, order it all and choose the most convenient delivery time and date. And TADA! like magic - the food appears and I did not have to come face to face with the cute Easter display! OR drag the kids with me, begging for every cookie and candy they see. - 3/28/2012 11:23:31 AM
  • This is a good article but I know most of these rules already.

    I always go to the grocery store with a list in hand so (1) I don't forget what I absolutely NEED to buy and (2) it saves me time. And of course (3) it saves me money, especially since I usually check out ahead of time what the specials are at the store.

    I always look up and down to see which brand is cheaper. I don't just pick what's at eye level.

    And I almost always shop generic or store brand when it comes to food when I can. I've known this for years. There have only been a few food products where I have noticed a difference in taste (such as granola bars).

    I also do comparison pricing. Just because it's on sale 5 for $1 doesn't mean that it's cheaper than the other packaging that only has 4. I find this is often true with yogurt.
    - 3/28/2012 10:46:06 AM
  • BROCCOLIROSE
    Those "sample" kiosks are a minefield. One Saturday at a large "club" store I was standing in the frozen food section waiting for the hubs to pick out some fish. I just watched the guy handing out the samples. He had a pair of gloves on but what he did while he was wearing him would stay with me forever. This is a "short" list of all he did while "gloved for your protection".

    1. Reached in his front pocket, got a hanky out and blew his nose.
    2. Grabbed the handle on the freezer door to take out a package of what he was sampling.
    3. Use the squirt bottle to clean off the counter of his cart, wiping the surface with a rag that looked like it had been used to clean the floor.
    4. He shook hands with another "Sample" employee that had just arrived to set up another cart.

    Being a rather "germophobe" I asked him if he was going to change his gloves. His comment was, "oh yes, we have to change gloves every 1/2 hour".

    Never ate another sample......never will..... - 3/28/2012 10:22:30 AM
  • I know it's not perfect, but sometimes when I have to shop and I'm hungry, I'll grab a quick taco at Taco Bell. It's cheap and easy to eat, I know it's about 200 calories and has protein that will fill me up, and eating something kind of spicy will tame my sweet tooth and make some of those impulse items less enticing. - 3/28/2012 9:37:05 AM