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Conniving. Manipulative. Scheming. I’m not talking about your ex; I’m talking about your grocery store. On your next trip, be prepared to fight back against the tactics most supermarket chains use to get you to spend more money on "extras" that you don't really need—tactics that affect your wallet and your health. You’re on your weekly grocery trip. You’ve got your list in hand, and you're ready to purchase the items you need for your healthy, preplanned meals. You walk through the supermarket doors and…oh! Look at the Fourth of July decorations! Visions of cookouts, party favors and kids with sparklers are now dancing through your head. You hang around the display, pick up a "two-for" deal on red, white and blue wrapped chocolates, and grab streamers and balloons because your sister-in-law might have forgotten supplies to jazz up the kids table for the party next week. 2,549 calories and at least $10 unplanned dollars later, you’ve been the victim of a grocery store plot. Distractions at the grocery store happen, and that's no accident. Strategic product placements purposely distract you from your well-intended list and entice you to purchase those little extras. Supermarket chains spend thousands upon thousands of dollars to know exactly how, where, when, and why you shop. They use this information to get you to linger longer, fill your basket—make that your cart—to the brim, and spend more of your hard-earned cash than you intended to spend. But your grocer may be hurting more than just your wallet with these marketing maneuvers. Let’s put on our spy gear and take a mental tour through the supermarket to investigate the nooks and crannies where stores hide their tricks. Take note so the next time you head to the grocery, you’ll have a plan of attack. End the End Cap Enticement Conveniently placed on the end of every aisle, "end caps" are home to sale items and seasonal kits that may not have been on your list but look oh-so-inviting when you see them. Items for s’mores, pumpkin pie, or green bean casserole are often creativity combined on these aisle ends. Foods on end caps are generally low in nutrients and high in added fat and sugar. Battle plan: If it’s on your list for greater health, you just saved a trip down the aisle. If it’s not, smile, but keep walking past the pretty display and find your next listed item. Shelve Your Impulses Major brands pay grocers to shelve their top-selling items at eye level. They even go so far as to place products geared toward children right within their little paws’ reach—cartoon characters, bright colors and all are low to the ground or cart-level for wee ones who sit in the seat of your shopping cart. Battle plan: Make an educated decision. Glance up and down before choosing an item (less inexpensive generic items, often the same nutritionally, might be lower or higher on the shelf than more expensive brand named products). And always check out the nutrition facts label. Also, if you are shopping with the kiddies, ask them to help you find healthful foods in the store. Turn your grocery list into a scavenger hunt checklist to play as you shop. Continued › |


Sarah Haan



Member Comments
There is only one small shelf in front of the checkout for an offer which is very often fabric softener, bread or potato...
LOVE SPAIN!!! - 5/11/2012 3:53:56 AM
Another point, stock up on sale items if you use them frequently. There are only 2 people in my house, but if whole chickens are on sale 2-for-1, I'll buy a couple of packs & put them in the freezer.
If there's a Sam's Club or BJ's or Costco, etc, nearby, it might be worth joining. I buy Quaker Old Fashioned Oats for less than $8.00 for 10 POUNDS!!! That goes a long way at 1/2 cup per serving. Much more economical than buying boxes of instant oatmeal or even the canisters of plain oatmeal. Many other healthy products cost less there, as well as paper & cleaning items.
Since I only shop at warehouse stores once every 4-6 weeks, I don't overspend when I'm there. - 3/28/2012 3:45:05 PM
I can use spark people to plan a weeks meals and snacks, print out the shopping list, then go on the stores web sight, order it all and choose the most convenient delivery time and date. And TADA! like magic - the food appears and I did not have to come face to face with the cute Easter display! OR drag the kids with me, begging for every cookie and candy they see. - 3/28/2012 11:23:31 AM
I always go to the grocery store with a list in hand so (1) I don't forget what I absolutely NEED to buy and (2) it saves me time. And of course (3) it saves me money, especially since I usually check out ahead of time what the specials are at the store.
I always look up and down to see which brand is cheaper. I don't just pick what's at eye level.
And I almost always shop generic or store brand when it comes to food when I can. I've known this for years. There have only been a few food products where I have noticed a difference in taste (such as granola bars).
I also do comparison pricing. Just because it's on sale 5 for $1 doesn't mean that it's cheaper than the other packaging that only has 4. I find this is often true with yogurt.
- 3/28/2012 10:46:06 AM
1. Reached in his front pocket, got a hanky out and blew his nose.
2. Grabbed the handle on the freezer door to take out a package of what he was sampling.
3. Use the squirt bottle to clean off the counter of his cart, wiping the surface with a rag that looked like it had been used to clean the floor.
4. He shook hands with another "Sample" employee that had just arrived to set up another cart.
Being a rather "germophobe" I asked him if he was going to change his gloves. His comment was, "oh yes, we have to change gloves every 1/2 hour".
Never ate another sample......never will..... - 3/28/2012 10:22:30 AM