B2B Marketing and Creative Services Director
By: SparkPeople HR : 0 comments
At SparkPeople, our mission is SPARK millions of PEOPLE to succeed using health and fitness as a springboard to reach goals in all areas of life. More than 50 million people visit our properties annually. Some want to lose 10 or 20 pounds; others are dealing with serious chronic conditions like Type 2 diabetes. In all cases, we use a behavior change program to help users make true healthy lifestyle changes. Every day, people tell us our program has helped change—or even save—their lives. The SparkPeople program—along with our business model that involves the best of technology and individual coaching—has created an incredible business opportunity underway now. We have pivoted our business model to build on our consumer program to develop a disruptive population wellness model that is highly scalable. SparkPeople and our ecosystem of health-focused partners are making a difference in establishing innovative and accessible wellness solutions for consumers and employers.
To capitalize on the growth opportunity of our consumer and population health management business, SparkPeople is currently seeking an experienced B2B marketer to help support our sales team and aggressive revenue growth goals.
The ideal candidate will have experience writing and creating presentations in Powerpoint for client and partner meetings, developing B2B marketing materials and brand positioning through all marketing channels, including copywriting and graphic design. A deep understanding of digital brand experiences, digital engagement, software and enterprise licensing for B2B clients is beneficial, and experience in population health management is a plus. Some of our current and past partners include Atkins Nutritionals, General Mills, IBM, the NFL's Buffalo Bills and Denver Broncos, Rodale/NBC's "The Biggest Loser" and corporate benefits broker networks such as WebTPA. As our business continues to grow and evolve, there has never been a more exciting time to join our team.
Responsibilities:
SparkPeople.com is the most-trafficked weight-loss website in America, with more than 100 million pageviews and 15 million visits each month. Our free nutrition and wellness programs help people reach meaningful health goals--and literally save lives.
Prior to SparkPeople, company founder and CEO Chris Downie built eBay's leading competitor with a friend. That company went on to become eBay's only pre-IPO acquisition
SparkPeople has helped millions of people reach their goals one small step at a time. Our ideal candidate will be passionate about our mission and understand the true value of what our program delivers and how our program will be a leader in the new healthcare ecosystem. This testimonial--one of many similar testimonials that we receive every single day--demonstrates how SparkPeople has transformed lives:
IAMAGEMLOVER
What do I think of [SparkPeople]? I think you changed my life for the better. I lost 132 pounds. I am healthier and I do apply it to my life. I am happier and do accomplish more on a daily basis. So many people have commented on the change in me. I do see a counselor. I used to go once a week. That has changed; I now see her once a month. We talked about SP, she read your book and she said she uses a lot of your techniques with other patients. Chris, I don't think you know how many people's lives you have touched for the better.
The SparkPeople office (located in downtown Cincinnati) is a fun and exciting work environment with amazing career opportunities, an on-site gym and the flexibility for occasional work-from-home. Our small team regularly works with many of the top internet and publishing companies. SparkPeople leaders have worked together for more than 20 years. Our philosophy is to hire one great person at a time and allow that person real opportunities to lead important areas of the company while helping them develop their skills and career. We offer a very competitive salary and benefits package.
To Apply
Please send a cover letter and resume to careers@sparkpeople.com. Include "B2B Marketer" in the subject line of your email.
To capitalize on the growth opportunity of our consumer and population health management business, SparkPeople is currently seeking an experienced B2B marketer to help support our sales team and aggressive revenue growth goals.
The ideal candidate will have experience writing and creating presentations in Powerpoint for client and partner meetings, developing B2B marketing materials and brand positioning through all marketing channels, including copywriting and graphic design. A deep understanding of digital brand experiences, digital engagement, software and enterprise licensing for B2B clients is beneficial, and experience in population health management is a plus. Some of our current and past partners include Atkins Nutritionals, General Mills, IBM, the NFL's Buffalo Bills and Denver Broncos, Rodale/NBC's "The Biggest Loser" and corporate benefits broker networks such as WebTPA. As our business continues to grow and evolve, there has never been a more exciting time to join our team.
Responsibilities:
- Develop multi-channel marketing approaches for prospective B2B partners including corporate wellness/population health management target companies, consumer brands and enterprise customers
- Identify business trends, marketing strategies and potential new target partners based on strategic fit
- Work with leadership team and top executives, including successful entrepreneurs
- Help the sales team prepare for meetings by creating presentations, pulling together research and developing a strategic approach
- Create onboarding materials for new corporate clients to use for program participants
- Drive brand and enterprise marketing strategy with direction from the leadership team and manage all the deliverables including webinars, presentations, marketing videos, website copy/design and case studies to support the sales process
- Refine product positioning and messaging to reflect SparkPeople's value proposition through marketing and digital sales collateral
- Build brand awareness with the sales team through conferences, events and other marketing channels
- Partner closely with internal stakeholders (Sales, Tech/Dev, Product Development, Editorial) and external parties to develop compelling proposals that drive revenue
- Identify new product opportunities that are solutions to clients/prospects and work with the SparkPeople team to bring to market
- Minimum of 5 years of proven experience in B2B marketing to generate revenue growth, brand awareness and targeting new partners. Consumer-focused software and population health management experience is a plus.
- Self-starter comfortable operating in a dynamic and fast-paced environment
- Strong presentation, graphic and copywriting skills to support sales proposals
- Creative and resourceful; able to come up with out-of-the-box ideas and bring them to life in presentations
- Detail-oriented and execution-oriented with strong project management skills
- Team player who can effectively partner with field sales and other key stakeholders
- Passionate about digital health and/or changing the status quo of healthcare
- Previous startup experience is a plus
SparkPeople.com is the most-trafficked weight-loss website in America, with more than 100 million pageviews and 15 million visits each month. Our free nutrition and wellness programs help people reach meaningful health goals--and literally save lives.
Prior to SparkPeople, company founder and CEO Chris Downie built eBay's leading competitor with a friend. That company went on to become eBay's only pre-IPO acquisition
SparkPeople has helped millions of people reach their goals one small step at a time. Our ideal candidate will be passionate about our mission and understand the true value of what our program delivers and how our program will be a leader in the new healthcare ecosystem. This testimonial--one of many similar testimonials that we receive every single day--demonstrates how SparkPeople has transformed lives:
IAMAGEMLOVER
What do I think of [SparkPeople]? I think you changed my life for the better. I lost 132 pounds. I am healthier and I do apply it to my life. I am happier and do accomplish more on a daily basis. So many people have commented on the change in me. I do see a counselor. I used to go once a week. That has changed; I now see her once a month. We talked about SP, she read your book and she said she uses a lot of your techniques with other patients. Chris, I don't think you know how many people's lives you have touched for the better.
The SparkPeople office (located in downtown Cincinnati) is a fun and exciting work environment with amazing career opportunities, an on-site gym and the flexibility for occasional work-from-home. Our small team regularly works with many of the top internet and publishing companies. SparkPeople leaders have worked together for more than 20 years. Our philosophy is to hire one great person at a time and allow that person real opportunities to lead important areas of the company while helping them develop their skills and career. We offer a very competitive salary and benefits package.
To Apply
Please send a cover letter and resume to careers@sparkpeople.com. Include "B2B Marketer" in the subject line of your email.
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