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LLBRCFAN's Photo LLBRCFAN Posts: 4,886
10/27/09 5:26 P

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Thanks for passing that along to us. Will check it out.

Shirley
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Shirley
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NITEWALK6's Photo NITEWALK6 Posts: 1,441
10/27/09 5:13 P

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Just wanted to pass this along:

Television's Speed channel is adding a social networking component to its motorsports Web site in a bid to drive digital traffic and increase revenue.

Called My Speed, the Facebook-like site has attracted more than 4,500 members since its Beta version soft-launched this month on Speedtv.com.

Users can create personal profiles, post blogs, pictures and video and assemble a universe of friends.

Speedtv.com draws about 800,000 visitors a month, a number that executives of the Charlotte-based network would like to drive past a million, said Joe Tripp, director of interactive operations.

"We're reaching out to the younger crowd that is used to these tools," he said.

On-air and online personalities will also join the social network with blogs andbehind-the-scenes commentary.

Tapping into sports fans' passion is one of the growing trends in social networking, following the success of such sites as Fan Voice, the NBA's official network, and hockey's NHL Fans.

Although Speed, owned by Fox networks, does not report financial results, Tripp said overall sales on Speedtv.com have been good. "We're a recognized brand that is attractive to buyers and agencies. We have a loyal and somewhat upscale audience."

Speedtv.com, which has 100,000 registered users, is in the midst of a redesign that already includes a new search function and navigation bar, Tripp said.


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