Opening SparkPeople this morning, I was greeted with:
Today’s Top Story: Achieve Rapid Weight Loss Results Today!
Lose Weight, Feel Great with Rapid Results!
This is no reflection on Jenny Craig. Lots of Sparkers use Jenny Craig, Weight Watchers, TOPS, etc., and there's nothing wrong with that.
But I’m disappointed with SparkPeople's placement of this ad, misrepresenting it as "Today's Top Story." I frequently check Spark's Start-Page articles and "top stories" before I turn to anything else on the site.
Losing weight rapidly via the _____ plan (regardless of the brand) isn't news by any stretch of the imagination. (And I'm not even going to the apparent contradiction of rapid - rapid - rapid, since SP usually encourages a day-by-day, slow-but-sure way to achieve health.)
Even if this kind of sponsorship buys ad space – how can SparkPeople possibly justify it as “Today’s Top Story”? It's the sort of misleading attention-grabber Facebook is currently castigated for.
Please stop doing this, SP. It does you no credit, nor does it help members.