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National Make A Dog’s Day

Tuesday, October 22, 2019

Date when celebrated: October 22

National Make A Dog’s Day on October 22nd provides an opportunity to give all dogs the best day of their lives. The day not only encourages visits to shelters, but it is also a reminder to animal lovers everywhere to adopt instead of shop for a new pet.

Approximately 3.3 million dogs enter shelters in the United States annually. That’s one dog every ten seconds. While these numbers have been declining, providing a loving home for a shelter dog in need continues to be a great way to make a dog's day. Visit your local shelter or rescue if interested in adopting.

There are plenty of additional ways to make a dog’s day, too, such as a long walk, a new toy, or a treat! While those ideas probably come to mind with ease, some other ideas are just as important to make sure your dog is happy and healthy:

Regular check-ups and vaccinations
Spay or neuter your pet. Beyond the health benefits, unplanned puppies cause the population in shelters to increase.

Visit a shelter, find a loyal canine companion and make a dog’s day through adoption! If the timing isn’t quite right, all are welcome to stop by a shelter and volunteer. Just by taking a shelter dog for a walk or bringing them a new chew toy, you’ll make their day. New blankets or treats are always welcome, too. Check your local shelter’s website for a list of needs. Each shelter takes donations, and their requirements vary depending on the time of year.
Stop by a participating Subaru retailer during the month of October and donate new pet supplies, which the automaker will be collecting throughout the month of October. Check your local Subaru retailers to join the effort.
If you’re already the owner of a beloved dog, take the extra time to make your dog’s day. Repay that unconditional love with creative tokens of dog-gone appreciation.
Shelters: make sure to share your adoption events by posting your stories and photos using the hashtag #MakeADogsDay on social media.


As part of Subaru Loves Pets month in October, the automaker with a lifetime commitment to loving pets has created another way to make a difference. In 2015, Subaru, in partnership with ASPCA®, created Make A Dog’s Day to raise awareness for pet adoption by showing the world just how good it feels to make a dogs day. Since its launch, #MakeADogsDay has reached 68 million people and helped find homes for over one million dogs.

“Pets play a big role in our lives and the lives of Subaru owners. While we support efforts all year dedicated to the betterment of animals’ lives, in October, we make a concerted effort to help shelter pets—particularly the hard-to-adopt ones—find loving homes,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are proud to establish the official National Make A Dog’s Day on October 22 and shine a light on the hundreds of thousands of dogs who are often times passed over including those with special needs.”

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