25,000-29,999 SparkPoints 26,096

Freshii calls Ontario calorie count rules ‘simplistic’ in wake of inspection

Sunday, June 04, 2017

"Founded in Toronto in 2005, Freshii promotes itself as an alternative to its greasier fast-food competitors, selling salads, wraps and smoothies to appeal to a more health-conscious customer. Its motto is “Count nutrients, not calories.”

On its website, the company makes a point of discouraging customers from focusing on the number of calories they consume, saying that can prevent them from considering nutrient-rich food that may also be high in calories.

The Health Ministry said Tuesday it would not budge from its stance, saying eating too many calories is a key contributor to weight gain and menu labelling can influence consumer behaviour."

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Member Comments About This Blog Post
    Well, I suppose they can always AUGMENT the calorie count with info on what's good in the particular food. Fingers crossed.
    1164 days ago
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