Freshii calls Ontario calorie count rules ‘simplistic’ in wake of inspection
Sunday, June 04, 2017
"Founded in Toronto in 2005, Freshii promotes itself as an alternative to its greasier fast-food competitors, selling salads, wraps and smoothies to appeal to a more health-conscious customer. Its motto is “Count nutrients, not calories.”
On its website, the company makes a point of discouraging customers from focusing on the number of calories they consume, saying that can prevent them from considering nutrient-rich food that may also be high in calories.
The Health Ministry said Tuesday it would not budge from its stance, saying eating too many calories is a key contributor to weight gain and menu labelling can influence consumer behaviour."