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Freshii calls Ontario calorie count rules ‘simplistic’ in wake of inspection

Sunday, June 04, 2017

"Founded in Toronto in 2005, Freshii promotes itself as an alternative to its greasier fast-food competitors, selling salads, wraps and smoothies to appeal to a more health-conscious customer. Its motto is “Count nutrients, not calories.”

On its website, the company makes a point of discouraging customers from focusing on the number of calories they consume, saying that can prevent them from considering nutrient-rich food that may also be high in calories.

The Health Ministry said Tuesday it would not budge from its stance, saying eating too many calories is a key contributor to weight gain and menu labelling can influence consumer behaviour."

www.theglobeandm
ail.com/life/health-and-fi
tness/health/freshii-calls
-ontario-calorie-count-rul
es-overly-simplistic/article34943166/
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Member Comments About This Blog Post
  • WOUBBIE
    Well, I suppose they can always AUGMENT the calorie count with info on what's good in the particular food. Fingers crossed.
    1164 days ago
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