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They have our number

Friday, July 18, 2014

I have discovered that not having commercials has aided me, immensely in my attempt to change my eating habits.

Out of cheapness and a desire to be all “weird” and “different” I banished my cable TV. I still have Netflix and internet. But without regular TV, I no longer have commercials.

I had always known, in a way, that the world is oversaturated with advertisements. I also understood, to an extent, that companies spend millions, if not billions, each year perfecting the art of advertisement in order to manipulate the consumer into purchasing their product.

But I had never realized just how prolific and successful those advertisements are.

The ellipticals at my gym have individual TVs, so I like to watch while I’m running for long stretches. I noticed that I start wanting cheeseburgers, pizza, chocolate, etc. even though I’m not hungry. This is something I don’t really experience much of any place else and as soon as I’m off the elliptical, I forget about. (not that I don’t have cravings, they just aren’t that strong or as common)

I realized that it’s because of the advertisements, that I don’t see otherwise, controlling my hunger response, like the bell and Pavlov’s dogs.

They know what images to show, what words to use, and what time to show it, to condition us to order that pizza, buy that ice cream, pack those candy snacks.

It’s just so astounding how much they can affect me.
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Member Comments About This Blog Post
    uuuugh I HATE commercials lol. Whenever a commercial comes on t.v. I use the previous channel button and switch back and forth between 2 shows so I never see commercials. They are ridiculous and time consuming :)
    1430 days ago
    Good for you ditching the television! I haven't watched since I heard that some people feel a real downer from watching television, and that was what I was feeling. However, I heard about the study on the radio, so maybe there was a little ulterior motive going on ...
    1433 days ago
  • VEG954
    The media influences our subconscious more that we know.
    Yes, I still watch a little cable TV.
    The commercials don't affect me either way anymore.
    Can't imagine going back to that unhealthy way of life.
    1433 days ago
    Thanks for sharing
    1433 days ago
    Amazing, isn't it? I never thought about this because we mostly use netflix, DVR but it's so true - makes you want more and gives you time to get it
    1433 days ago
  • NEPTUNE1939
    emoticon emoticon
    1433 days ago
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