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Question about advertising on Sparkpeople??!!

Saturday, October 26, 2013

I've been curious and more curious about the advertising on Sparkpeople. I want to firstly say I am NOT complaining. I'm just pointing out a few things that rub me the wrong way. I find it strange to advertise Skittles candy (look left on picture) and prescription Qysmia diet pills (middle right of picture) on a site that promotes HEALTHY change of life. Now I'm not trash talking anybody who takes diet pills (although I find that an extreme way of doing things) nor do I have anything against "tasting the rainbow"...I just find it odd and out of character for this purpose of this site. YES, I realize that SP is free and only because of advertisement do we get the benefits of this site...however I want to say it really doesn't take that kind of mentality to bring people here. I think it's like believing if you eat a big slice of chocolate cake, you can wash away the calories by drinking diet coke. Now that is just SILLY thought process and probably how a lot of us get into the predicament we were in to come here in the first place.

I'd like to also say I appreciate the HEALTHY advertisements I've seen. Such as the Progresso soup 30 day healthy eating challenge. I encourage Sparkpeople to do more of this type of advertisements and less of the others. Believe it or not, WE DO WATCH ADVERTISEMENTS! That is how I purchased my Fitbit was after I saw an ad on SP.

Please, let's encourage Sparkpeople to do business with integrity and not just take what they can get to keep this site going.

Sorry if that sounds harsh, but I am a Sparkie and I want to continue using this site and I want to give suggestions to keeping it real here.

Spark on people!! emoticon
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Member Comments About This Blog Post
  • TREV1964
    Maybe it would be a good idea if the site made efforts not to promote processed foods or diet gadgets in any way. Maybe it is possible to triple the advertising rates on keytones, fast food, and processed foods and to offset this with discounts on adverts that promote aids to a healthier lifestyle.

    Either this or to encircle the advert with a certain colour of border to show that the advert is of no advantage whatsoever to those of us who are serious about improving our health and our lifestyle.

    I also get quite annoyed by the adverts but the advantages of the site and the fact that we all access it for free far outweighs the inconvenience of having to put up with them.


    1693 days ago
    Pookasluagh, I am fairly sure that SP ads are all click-through; Spark gets nothing from just having them viewed (unless they have changed from the beginning!)

    I think a few Skittles now and then can fit into a healthy lifestyle. Not so sure about pharmaceutical weight loss products... but generally I don't fault Spark for accepting ads from most companies. Whatever keeps it free makes me happy! (And I do click now and then because I want to support the site!)
    1694 days ago
  • BRADMILL2922
    Like I said to you the other night, the adds are a little strange at times. I honestly rarely pay attention to any of them but a few have gotten my attention and made me wonder why that would be advertised on a health website. Skittles is certainly one. Being a marketing major in another life, I totally understand why advertising is needed and all that so I really can't blame SP for that. On the other hand, what is Skittles thinking? Why would they want to advertise on a health website? That is a little confusing to me.
    1695 days ago
    I have to agree with you on this one!
    1695 days ago
    I agree with you Ladybug! I DO understand and very much appreciate the fact that this awesome program is FREE, but I am disappointed with the lack of discretion here! What I find the most offensive is the scantily clad females advertising dating sites. Body image is a major issue for many and certainly within a site with women with food issues. The contradiction is damaging.

    That being said, I am amazed that this site has managed to remain free of charge and appreciate that.
    1695 days ago
    I completely understand that this site needs advertisers. It's free and that is something I am SO thankful for. The ads that added food to my nutrition tracker drove me CRAZY! Some of the ads for Skittles and what not are very disappointing, but again, I understand why they need advertisers.
    1695 days ago
    I am sorry to say what is obvious. PROFIT! is the motivator behind this site. It isn't for WEE the people, it is for wealth as in money.

    Get use to it. This is the way the world is. Not just here.
    1695 days ago
    I'm not troubled by ad content so much as by ads with obnoxious behavior. Either they flash in an annoying way, or a clumsy click adds Welch's Grape Juice to your nutrition tracker (remember that one?), or a clumsy click just takes you somewhere you don't care about.

    Some sites are better than others for well behaved ads. SparkPeople is, to put it kindly, not in the top quartile of well-behaved sites for advertising. The Welch's fiasco motivated me to start using a browser with better ad block capabilities than what I had been using. It was over the top for obnoxious ad behavior, where a curious click to look at the ad sponsoring SP put something I didn't eat on my nutrition tracker for the next 7 days. Blech!

    Every time I turn ad block off in response to some discussion like this, I'm quickly reminded of why I had ad block on in the first place.
    1695 days ago
    1696 days ago
    I don't like some of the ads too!
    1696 days ago
    1696 days ago
    I admit, I hate ads of all kinds, and so I have an ad-blocker on my browser. The ads are still there, but I never see them (not on Spark, not on Facebook, etc). Then the sites still get to make their money, and I don't have to be bothered with the ads. I do always find it surprising when I hear someone talking about ads like that on Spark, though.
    1696 days ago
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