A History of Plus Size Models

Friday, May 31, 2013

Here's a link to an interesting article:

H&M recently featured plus-size model Jennie Runk wearing the new swimsuit collection on its homepage, seamlessly integrating her with other, rail-thin models.
While plus-size models have appeared in fashion shoots and spreads for years, it is often done in a very loud, "we're sending a message," way.
On the June 2011 issue of Vogue Italia, for instance, the models only made the cover when posed seductively (and symbolically) next to big bowls of pasta. American Apparel's "Next Big Thing" plus-size model contest was a testament to the flippant puns often associated with, as the retailer put it, "booty-ful" models with "full-size fannies."
But that appears to be changing, led by brands like H&M, which is currently featuring the also-voluptuous Beyoncé on its homepage.
The normalization of more substantial bodies would represent a big shift in the fashion world. Although the industry has always claimed to value healthy body types, it has discriminated against plus-size models for a very long time.

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Member Comments About This Blog Post
    That business/industry is seriously messed up! Thanks for sharing. I enjoyed the slide show.
    1809 days ago
  • NEEDBU66
    The part not mentioned, and needs to be, is that by only using too skinny of models, and idealizing them, we have many models and teenagers who have eating disorders, some of whom have died. We need to quit that. emoticon
    1815 days ago
  • KCLARK89
    Awesome blog and loved the slides! I remember a few years ago when I was a 10-12 and found out that THAT was considered plus size. I'm like... are we kidding?! Granted, now I am a 4-6, but not because of pressure to not be "plus size" but more so for my own personal health and fitness goals. Size is a number. Weight is a number.

    I work at Victoria's Secret and I see all KINDS of body shapes and sizes. Do I hear a size and think "oh, that woman must be plus size with that size bra." NO! Why should modeling be any different? If a woman is a 12, she's a 12. Props to H&M for starting to lead the way in changing thinking!
    1815 days ago
    Very interesting. I agree that I would love to see an end to "regular" and "plus size"... it's so angering. Especially when a sz.12 is considered plus-size - that's just ridiculous!!
    1816 days ago
    Eh the term plus size in this context is just a perversion of the word... should we be happy that they label plus size a size 12? I don't think so... that sounds just as unfair as having models who are overly skinny represent America.

    If we are actually talking about people who are plus sized though say size 20,22,24 since I'm a size 18 jean and they still carry that in the regular section of Walmart (not the plus section).... I still have beef with celebrating those "real sized" women as who they are. You may have beautiful curves but a size 20-24 is OBEASE pretty much on any height on women and being obease is not healthy is a condition which causes morbidity and a serious medical condition should never be held up as the way to be.

    So I guess I'm saying either way, calling a model who is a size 12plus size or doing the same for a model who is a size 20... is not good either way. They both have their downsides. I guess I'd be more okay with the way it is now.. with size 12 being plus size because at 5 ft. 3 inches.. when I lost 40 pounds and got down to a size 12 I was still in the overweight category for BMI.
    1816 days ago
    THe H&M model looks beautiful. Just gorgeous.
    Normal even. I think most women would agree.
    Thanks for the BLOG! Great read.

    1816 days ago
    I know right? If an add today used the word chubbies, women would burn down the store!
    1816 days ago
  • HFAYE81
    OMG, I just saw the slide of the old Lane Bryant ad that says "Calling all Chubbies!" My head just exploded. Surely they mean the dirty slang for a man's you-know, surely they wouldn't be calling their customers "chubbies"?!?!
    1816 days ago
  • HFAYE81
    YES! They shouldn't act like they are doing the world a favor or make it a gimmick, treat the plus size models like they are normal women. They should drop the "plus size" moniker and just call them MODELS. Thanks for a great blog! emoticon
    1816 days ago
    Another great article about the woman with the belly roll:
    1816 days ago
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