Yesterday I read an article on SP just to get to 25 points so I could get that extra spin
It was a worthwhile article, but the motivation to amass points really surprised me.
SP uses the carrot approach all the time quite successfully. I’m amazed that at my age I want to get to that next level. I even like seeing the virtual trophies. I loved it when they introduced the maintenance ticker.
So virtual carrots work for me. I can’t imagine what a virtual stick would be or who would respond to it. More likely I would just log off and forget about it.
But what about carrots and sticks in the real world?
Rewarding ourselves for goals reached is a proven carrot that many of us have used.
Does anyone do the opposite and plan some kind of punishment if we don’t achieve our goal? Certainly not me.
Recently the policy of CVS has been getting a lot of press and has been the subject of blogs here on SP.
Company execs have decided to charge $50 per month for any employee (or is it potential employee) who doesn’t get a “voluntary” health screening. That’s one visible financial stick, but how about a monetary carrot instead?
Wouldn't it be more positive to offer $50 per month to each employee who GETS a health screening? But then, that would cost the company money and unfortunately this has nothing to do with concern for the health of employees, it's just about maximizing profit.
It's ALWAYS about the bottom line, no matter what excuse they come up with.
Families with teenage boys pay more for auto insurance because statistically that group has more accidents
Older people pay more for life insurance because statistically we don’t have as long to live
Smokers have been charged more for health insurance because statistically they are more likely to need expensive treatment
At least, refusing health insurance or charging exorbitant, unaffordable premiums to people with “pre existing conditions” soon will no longer be allowed. I understand also that health insurance companies will no longer be able to drop people when they contract a serious illness. This has been the unfortunate experience of too many cancer patients.
Companies don’t like the “stick” when it’s being used on them.