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Twinkie the Kid, Dead at age 85

Friday, November 16, 2012

My DH has worked for the company that is currently called Hostess Brands for about 16 years. Today they officially announced that they will liquidate the business, selling off the brands and the Intellectual Property associated with them, as well as all their physical assets. Vaya con dios, Twinkies and Ho-Hos

This, my friends, is not a bad thing. Hostess Brands is quite possibly the most poorly run large corporation I have ever heard of. And besides, the lion's share of their business consists of pure, unadulterated junk food. Even their bread products are largely refined white wheat cardboard.

I just want to say a word about the people who make up the unions who are in many cases being blasted and blamed for the collapse in the press. Many of these workers have given decades to this company and stuck with them, driving ancient nearly obsolete trucks, working in outdated factories and bakery outlets. They've made concession after concession to a company which spent FOUR YEARS in Chapter 11 bankruptcy without making any significant changes or improvements in their operations. This is their second bankruptcy in five years. There is no likelihood that they would perform any better in this go-round than they did in the first, they'll just continue to rack up more debt for the 3 Wall Street firms that hold the purse-strings.

So, I'm not shedding a tear for Twinkie the Kid or his buddies, Captain Cupcake, and Wonder Bread. They're frankenfoods, so I'm sure they'll be resurrected in no time. I'm not shedding a tear for the workers either. In all likelihood they'll go on to better jobs at better companies.
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Member Comments About This Blog Post
  • JIBBIE49
    From what I read the people running it were thieves. Sad 16,000 people will lose their jobs.
    2009 days ago
    Hostess Brands was a horse with four broken legs - Lowered Sales because of nutritional concerns and a changing market, Terrible Management (nuff said), Functional Obsolescence of fleet, factories, and facilities, Labor Problems mostly in the form of too many conflicting contracts (about 350 individual labor contracts and the attendant multiple pension plans).

    The Baker's Union only pulled the trigger, something the Teamsters didn't have the guts to do. Go Bakers!!!
    2041 days ago

    Comment edited on: 11/17/2012 9:54:00 AM
    Great post, Woubbie--I'm so glad to read this today. Yesterday, I saw a friend's post on Facebook bemoaning the loss of Hostess--she, like a lot of people, appear to have a real sentimental attachment to the brand. I was kind of surprised that people were actually sad over this news....never mind what's going on in Gaza, you know...ugh.

    So anyway, she posted the company's statement, which as you know was a load of union-busting bollocks about how the Baker's Union toppled the company. I did about two minutes of web surfing and found that for all the blame Hostess tried to lay on the Baker's Union for their failure, the fact of the matter was that Hostess had been mismanaged for YEARS, just as you said. For Hostess to point the finger at the workers and at the union is just appalling behaviour. Not surprised to see it, but very poor, nonetheless.

    2041 days ago
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