Targeted Facebook Ads and Whole30
Tuesday, September 25, 2012
I'm all set to start my Whole30 tomorrow! I'm so excited.
Mom was a little put off by my refusal of birthday cake, but if I don't start now I won't ever start.
In other news, I get my kicks from reading the targeted ads on the facebook sidebar every day, mostly because it stuns me what people are willing to pay for in terms of wedding stuff (monogrammed toothpick wrappers, anyone?) and sometimes because I get weird combinations of things.
Last week included an invitation to join Team Epilepsy and a catalog of engagement rings. I've been engaged for a year and a half.
Today's Facebook suggestions were particularly illuminating:
a chic "fishscape" fishbowl to accent my home
a cooling mattress pad
and huge savings on chair covers for that wedding that isn't even in the planning stage.
Now, I'm aware that sites can track you using little pixel trackers that follow you around from site to side advertising anything you looked at but didn't buy, and keep popping up ads until you return to the site. That said, not only do my clicks show me to be a discerning connoisseur of osteichthyes-enclosing home decor and a highly economical upholsterer, but the targeted ads evidently heard me arguing with Daniel last night about our thermal challenge (whether or not to leave the ceiling fan on at night... This is an integral compromise in a blossoming relationship and upcoming marriage, and will set the tone for how we deal with future marital discord. Or something motivational like that.)
How did they know? How, indeed.
So, in short, if you were wondering whether or not the anti-terrorist bugs the government put in all our houses (per the Patriot Act, remember?) are being used by Internet entities to monitor your consumer activity... now you know.