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"Bia Sport" GPS for Women (Kickstarter) - Shameless Plug!

Saturday, June 16, 2012

This is a shameless plug for a cool product that doesn't exist yet.
(I'm assuming it's OK to post this on SP because it's not yet for sale, or even in production. If I am mistaken, please let me know and I'll be happy to remove this blog post!)

I'm a fan of www.anothermotherrunner.
, and they blogged about this product, the Bia Sport, this week. The women behind it are trying to come to market through a Kickstarter campaign, and I, for one, hope they make raise the cash because I want to buy this thing, like yesterday!

Check it out - here's a snippet from the interview on the anothermotherrunner blog:

"Women need our own GPS watch for the same reason we need women-specific running shoes, running shorts (or skirts!) and bikes: Our bodies are sized and shaped different. Our style is different.

A lot of women hear “for women” and they immediately assume it’s another insulting “shrink it and pink it” dumbed down product. Why would we do that? This is a product Sylvia and I are going to use. More importantly, our friends are going to use it. That’s high stakes! We haven’t dumbed the product down. We’ve made it smarter.

What we heard repeatedly from the hundreds of women we talked to, was, “I love the data but I don’t have time for technology that gets in the way of my workout.” For women, getting technology out of the way includes the smaller size and lighter weight. But it also involves ease of use, which isn’t female specific.

No one wants to spend time futzing with their watch when they could be working out. So we did a few other really smart things, like:

One button instead of seven
Data automatically sent to your online training log without the need to “sync” it
GPS that connects quickly even on a cloudy day in the city.
Ability to track swimming.
The watch has a built-in safety alert system for peace of mind on solo workouts. If you feel threatened or are hurt, holding down the button for 3-seconds triggers an audible alarm and then automatically sends your location date to a loved one and emergency services so they know you need help."

So, if you're into it, consider becoming a Bia backer on Kickstarter!
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Member Comments About This Blog Post
  • no profile photo CRITASTROPHE
    I just joined SparkPeople to track my calories a few months ago, but I am thrilled to see this post!!! I've been volunteering to make BIA a reality, so this is so awesome to see this!!!!

    We have 61 hours to go. SwimBikeMom, another amazing blogger, has agreed to MATCH up to 10k in donations today (

    Yesterday, we made around 50K in ONE day, but we are still short of our goal. If you can tell your friends and they back, we will be so much closer to getting a BIA on our wrists.

    More importantly, we, as women, will tell companies that simply making a bulky GPS smaller and making it pink is not sufficient for female athletes. When BIA talked to large companies for investing, we were told that "Women would rather be at the spa than be athletic."


    PS - I will personally tell Cheryl, the BIA CEO, of the SparkPeople love you gave her - we are both racing a half Ironman this weekend.

    2476 days ago
    That's pretty nice. I was thinking that it would be nice if my GPS watch sent info about my location if necessary. I only have 2 buttons and a bezel on my Garmin Forerunner. It's also enormous, and green.
    2499 days ago
    I will check out the specs on "Kickstarter"

    I often troll the site looking for cool stuff to back.

    This sounds like a winner!

    2500 days ago
    emoticon I wanted this yesterday too Hope they get it on the market
    2500 days ago
    I LOVE LOVE LOVE this idea! I tweeted about it and will spread the word. I want to see this happen! Like NOW!
    2500 days ago
    I read the article from the home site and it does sound awesome but as women the designers sound awesome. I am a big fan of the brain and people who use it so they rock! I am going to pledge 20 when I get paid or $40 if I can. I would like to help fund someones dream. Thanks for this post! emoticon emoticon
    2500 days ago
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