Super Fruits...Super Bogus

Friday, April 27, 2012

"Superfruit, a marketing term first used in the food and beverage industry in 2005, refers to a fruit which combines exceptional nutrient richness and antioxidant quality with appealing taste that can stimulate and retain loyalty for consumer products. "Superfruit" has no official U.S. Food and Drug Administration (FDA) or U.S. Department of Agriculture (USDA) endorsement."

"Although used increasingly in new food and beverage products, superfruits have not been defined by scientific criteria that would allow consumers to objectively assess nutrient value and potential for furnishing health benefits. Consequently, the term superfruit is used liberally to include a growing list of fruits having sparse scientific evidence for being "super" other than being relatively unknown to common consumers."

Full article on Blog can be read Here theskinnywhitebuddha.blo
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