The 10 Most Powerful Words ....
Thursday, June 23, 2011
"the 10 most powerful words in English": you, results, health, guarantee, discover, love, proven, safety, save, and new.
Similar lists of the top 10 (or 12 or 13) "powerful words" have been making the rounds for the past half century. Sometimes the list is attributed to researchers at Yale--or at Harvard or the University of California. Sometimes it's passed along as wisdom gleaned from a major advertising agency or an unnamed marketing magazine or a wise old editor.