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News: Fighting Corporate Control of Our Bodies

Wednesday, July 30, 2008

This was featured in SparkPeople's Health News Today:

"Food Makers Spent $1.6 Billion Targeting Children
The 44 largest food and beverage companies in the United States spent about $1.6 billion in 2006 marketing their products to children and adolescents, says a Federal Trade Commission report to be released Tuesday.

About $492 million was spent on soda marketing, (primarily targeted at adolescents), about $237 million was spent on cereal marketing (primarily aimed at children under age 12), and restaurants spent close to $294 million on marketing that targeted children and adolescents about evenly, the Associated Press reported.

To prepare its study, the FTC used confidential financial data the companies were forced to hand over. The findings show that a large amount of money is being used to persuade children to eat foods that are often unhealthy, said Sen. Tom Harkin (D-Iowa), who pushed for the study.

"This study confirms what I have been saying for years. Industry needs to step up to the plate and use their innovation and creativity to market healthy foods to our kids," Harkin was quoted by the AP as saying. "That $1.6 billion could be used to attract our kids to healthy snacks, tasty cereals, fruits and vegetables."

My thoughts: This is what we are up against people! 1.6 BILLION dollars spent to influence our taste buds!

Now, this NEXT item is an example of what we CAN DO ABOUT IT!

"LA blocks new fast-food outlets from poor areas

LOS ANGELES - City officials are putting South Los Angeles on a diet.

The City Council voted unanimously Tuesday to place a moratorium on new fast food restaurants in an impoverished swath of the city with a proliferation of such eateries and above average rates of obesity.

The yearlong moratorium is intended to give the city time to attract restaurants that serve healthier food. The action, which the mayor must still sign into law, is believed to be the first of its kind by a major city to protect public health.

"Our communities have an extreme shortage of quality foods," City Councilman Bernard Parks said.

Representatives of fast-food chains said they support the goal of better diets but believe they are being unfairly targeted. They say they already offer healthier food items on their menus."

Kudos and hat's off to the LA City Council!


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Member Comments About This Blog Post
    I am all in favour of this. The problem is the price of healthy eating. many people in todays economy, cannot afford it especially if they have a family. I am not so bad off there because I am employed and I only need to buy for myself. But that doesn't mean that I dont understand the needs of others. Been there, done that!

    3293 days ago
  • L*I*T*A*
    great................thanks for sharing...................blessings and hugs...............lita
    3293 days ago
    A few years back I was a PS teacher so don't get me started on food for kids!

    I mean really, soda machines, candy machines, 10% "fruit juice" machines, greasy cheeseburgers, chili, tacos, greasy pasta, chocolate waffles, cookies, ice cream, I could go on and on....and breakfast is even worse.

    No Child Left (without a) behind! emoticon

    3591 days ago
    As adults I think it is very important that we vote with our dollars. As Sparkpeople we either know or are learning the importance of eating healthy. If you have not noticed the prices of fresh fruits and vegetable at the grocery have been going up in price. It is beginning to look like fast food with all its fat will be the only place you can get a full belly at a reasonable price. But vote with your dollars ever chance you get. emoticon
    3607 days ago
    Very cool!
    3607 days ago
    there's a study being done in baltimore by johns hopkins. they are placing fresh produce and whole wheat bread in the corner stores that serve as grocery stores for many of the poorer communities in the city, hoping that people will buy the healthier food if it's available to them. they've had mixed success from what i hear. still, it points out that these foods are not just immediately available to everyone and that that has a huge impact on peoples' diets.
    3609 days ago
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