I don't think I'm ready to start yet either. Will probably wait until after my summer travel plans are over. Let's keep in touch though!
Russell, yes, it is largely based around the paleo diet. There is a book called "It Starts With Food" They also have a website www.whole9life.com
Here is their breakdown from the website:
Our philosophy, program and community
Whole9 General Nutritional Recommendations
We believe in Eating Good Food.
Our recommendations are based around the framework of a Paleo Diet, with a focus on health, not history.
We like to put a positive spin on our nutrition plan, focusing on all the foods we do eat (instead of what we don’t).
Whole9′s Nutrition in 60 Seconds
We eat real food – meat, fish, eggs, vegetables, fruit, healthy oils, nuts and seeds. We choose foods that were raised, fed and grown naturally, and foods that are nutrient-dense, with lots of naturally occurring vitamins and minerals.
This is not a “diet” – we eat as much as we need to maintain strength, energy, activity levels and a healthy body weight. We aim for well-balanced nutrition, so we eat animals and a significant amount of plants.
Eating like this has helped us to look, feel, live and perform our best, and reduces our risk for a variety of lifestyle-related diseases and conditions.