I just started learning the ropes of couponing and everytime I leave Albertson's, I always look to see how much money I saved. Instead of thinking "wow! I saved enough to buy a sweater!" I will go home and deposit my savings into a piggy bank.
The same goes for Fred Meyers. Walmart might claim unbeatable prices but with time and patience, the manufacturer coupons, in store coupons and double coupons, Albertson's beats Walmart!