Every time I have successfully lost weight, part of my strategy was to substitute brown rice for other starches. If my family was having pasta or white rice for dinner, I would microwave some pre-cooked brown rice from a big container that I kept in the fridge. I like brown rice, but if I hadn't pre-cooked it, I probably wouldn't bother to do the quick swap. For me it works with almost any meal: fish, chicken, meatballs. Its great mixed with peas, corn or beans. Its great in soup too!
Brown rice is higher in fiber than most starches. For me it reduces the craving for sweets and salty treats. If you are in a rush, Minute Rice does brown rice as well.