Easy measureing. Since servings are not always easy, for things like cereal, I keep the proper serving size measuring cup in the container. I get the exact serving size without having to pour into a measuring cup.
MORE INFORMATION:
You get the exact serving size rather than having more and gaining weight from improper serving sizes.
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Buy extra measuring cups and keep the cup in the container so it's always handy. For example, I keep the 1/2 cup measuring cup in my oatmeal box, and I use it for the scoop. Plastic measuring cups are cheap and this keeps me honest and on track.
An ice cream serving is usually 1/2 cup. Put it into a 1/4 Measuring Cup & eat it from there. It satisfies my taste buds & tricks my fat craving demons all at the same time. If I want more, I dish up another 1/4 cup. It feels like I'm eating seconds but really it's only 1 serving
MORE INFORMATION:
Equipment Needed: 1/4 Measuring Cup, spoon