It was Winston Churchill who gave a speech back in the 40s to never give in! I just looked it up so I wouldn't misquote him...
“Never give in, never give in, never; never; never; never - in nothing, great or small, large or petty - never give in except to convictions of honor and good sense”
What if Churchill had "given in" during WWII???
Here's a link, in case you want to read the whole speech...