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I was a brand name shopper for many years. After I was out of work for back surgery, i needed to find ways to cut expenses. I found that the store brands are just as good in some cases. I buy mostly store brands now and I feel I get so much more for my money.
Many store brands come off the same line as name brands. Manufacturer's sell their excess capacity for private label products. I recently tried store brand soda similar to Coke Zero. I couldn't tell the different and it was half the price. (ok, no soda lectures)
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