Not telling your brain this food is out the door or ya can't have it.
Not telling your brain it is the death of your diet if ya eat it.
Not telling your brain one second on the lips and forever on the hips.
I have found this time a round instead of making myself hate diet life or killin myself at not eating something...I just say..do I really want it??? And if I hear yes...then I ask am I willing to work it off right away??? 99% of the time I put it back and move on.