Doing something fun will keep you motivated, especially when you get results!
The improved materials for sports are great for making your exercise more enjoyable. Look for end of season sales if you have sticker shock and remember you will wear them more often than "regular" clothes so they end up being worth the cost "per wear." Hang dry (especially chamois bike shorts) and avoid dryer sheets that will reduce their ability to wick sweat away and reduce the lifetime of the product.
Set a goal, then plan the action steps to reach it.