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Appetite: Your Interest in Food
We talk a lot about appetite: "My son has a huge appetite!" or "I worked up an appetite at the gym." Appetite is not the same thing as hunger; it actually refers to an interest in food. It’s often said that someone’s appetite can override their hunger and fullness. When some people feel stressed, they could lose their appetite and choose to ignore feelings of hunger. (Others respond the opposite way, eating in response to stress or negative emotions despite a lack of hunger or strong feelings of fullness.) And how many times have you sat down to a delicious meal and continued eating even though you were experiencing sensations of fullness? That, too, is an example of appetite overriding the signals from your body. As you start becoming more aware of hunger signals, do not confuse appetite with physical signs of hunger.
Cravings: Your Desire for Specific Foods
Cravings are very different than hunger, yet somewhat similar to appetite. Look up "crave" in the dictionary and you will see "to long for; want greatly; desire eagerly." Usually, the foods you crave are not a necessity, nor do they serve a life-sustaining need. Cravings, unlike hunger signals, will change over time, even over a period of 10 minutes. They are usually triggered by emotions (stress, boredom, sadness, etc.), an attachment or fondness for a certain food, or proximity to appetizing food. Unlike hunger, where any food will quell the sensation, only one specific food will satisfy a craving.
Keep in mind that when you have a craving but are not physically hungry, you must look deeper into why that craving is there. Are you bored? Did you have a stressful day at home or work? Did doughnuts appear in the cafeteria and now all you can think about is eating one (a thought that previously hadn't even crossed your mind)? Dig into the reason behind your longing for a certain food. If it's an emotional need, deal with the emotion. If it's a proximity craving (you see appetizing food and therefore want it), try a distraction technique.
Certainly, it's important to take pleasure from food and get satisfaction from the foods you eat. Cravings are normal and have a place in a healthy balanced diet. But learning to satisfy them in a controlled manner will keep your relationship with food in balance. Constantly giving in to your cravings—or confusing them with hunger—can lead to overeating and an unbalanced diet, especially since many of the foods we crave are high in fat, salt, sugar, or a combination of the three.
This makes it even more important to stop and examine why you want to eat something. Many healthy eaters have come up with delicious and crave-worthy recipes that can satisfy their longings for a particular food without going overboard. Other times, you may simply choose to eat the food you're craving. Both situations are OK as long as you are making conscious decisions and practicing moderation.
When you stop to think about your hunger and fullness levels, your appetite and cravings (both the triggers and your response), the more in-control you'll be around food, which can help you return to an intuitive way of eating that helps you manage your weight without ever going hungry or feeling deprived. Now that's a recipe for good health and weight-management!
Curbing Cravings video from WebMd.com