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One-quarter of Americans are obese. Sixty percent live a sedentary lifestyle. And this generation of kids is the first generation since 1900 that may have a shorter life expectancy than their parents. The health of America, the world’s richest nation, is failing. And what we eat (or don't eat) could be to blame. A bag of Cheetos is cheaper than a bag of apples; unhealthy processed foods are more prevalent (and less expensive) than whole foods; families eat dinner away from home more than ever before. When you hear stats like this, it's easy to feel discouraged. But changing our food landscape isn’t just advisable—it is essential. If you’re unhappy with the way things are, consider how they got like this in the first place. McDonald’s doesn’t make cheap hamburgers because laws require them to. They make cheap hamburgers because people buy them. Clearly, both the problem and the solution are in our hands. The decisions we make every day—what to eat, where to shop, how to commute—may seem small, but they send a clear message about what is important to us. If you think that change only comes from the top, and voting only happens at the polls, think again. Every time you buy food, clothing, fuel, or entertainment, you are, in essence, voting for the company that produced, packaged, and marketed it. Every time we spend money, the recipient of our dollars gets the message that we approve of their product and we want more of it. But the inverse is also true. Some cases in point: You might not be old enough to remember Rosa Parks and the 1955 Montgomery bus boycott, but you certainly learned about the success of that 11-month nonviolent protest. People carpooled, walked, and biked to send a powerful message that it was time for change. Every dime that wasn’t tossed into the bus company’s coffers was a vote against racial segregation. In the end, the U.S. Supreme court ruled that segregation was unconstitutional. You surely aren’t old enough to remember the 1791 sugar boycott in England, but it’s another example of how small decisions can really add up. At the time, Britain’s largest import was slave-produced sugar, but there was a growing anti-slavery sentiment in the nation. When Parliament refused to abolish slavery, a boycott was organized. Sales of slave-produced sugar dropped significantly, while sales of Indian sugar, produced without slavery, rose exponentially. Women, who didn’t even have the right to vote, brought about awareness and change by simply buying a different “brand” of sugar. Continued › |

Nicole Nichols



Member Comments
- 3/11/2013 9:02:23 PM
Every time you buy something from retail you do cast a vote for that product
The reason junk sells is that people buy it
One day at a time - 11/6/2012 10:08:35 AM
The farmer's market and organic are great options if you can afford it. Produce in our small town's farmer's market is 2 to 3 times the cost of the same item at the grocery store. I do buy a few things every week to support the farmers but I can't afford to do all my shopping there. I know they are not getting rich. I do know the city is charging them a lot to be in the market & they have to pass that cost along to the consumer. - 11/6/2012 8:39:05 AM
ore-evil twin brother "artificial flavoring" to be a catch-all instead of allowing you to see what ALL is in your food is one example. Allowing food companies to label foods 0g trans fat, when there IS trans fat, is another.
There's also the matter of choice architecture. A great book on this is "Nudge." Check it out. - 11/13/2011 11:50:37 AM
I ran the concession stand at my school this fall season and I was excited to offer some healthy options. I got carrots and dip, applesauce, and string cheese to offer along with the other standard offerings (pizza, hot dogs, etc.) You know what? For the most part, the healthier choices didn't sell. Companies who sell unhealthy foods aren't evil, they are trying to succeed in business and earn profits for their shareholders (which just might be you - check your 401k and mutual fund investments) and wages for their employees. - 11/8/2011 12:34:19 PM