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Digital Revenue Yield Manager

SparkPeople Job Posting

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Overview
SparkPeople.com is America's biggest diet and fitness website. Our primary revenue driver is selling sponsorships and targeted ad opportunities to major brands and their agencies. However, since we are such a large publisher, some portion of our inventory and offerings go unsold. This position will be fully tasked with optimizing our revenue through network, remnant, RTB, and data partnerships. While we are open to remote employees, working in our Cincinnati, OH office is strongly preferred.
 
Key responsibilities include:
  • Execute and oversee day-to-day yield management of all our network and remnant partners, identifying areas of our sites that have revenue growth potential, generating monetization strategies, and leading on implementation
  • Provide reporting and analysis of inventory performance to drive monetization, forecast performance, and more
  • Manage all network partners -- identify partners, negotiate and sign deals, set up and deploy tests, optimize, and operationalize
  • Use our ad operations systems (DFP) to deploy and optimize network campaigns; also serve as a back-up resource for our direct sales ad operations team
  • Help SparkPeople prioritize network relationships vs. direct sales, and also maintain protection of the SparkPeople brand by establishing and enforcing network partner advertising guidelines
  • Lead data monetization strategy, including input on pricing recommendations and revenue models
  • Provide feedback and input for product development efforts

Ideal candidate will possess
  • Bachelor's degree required, in a business or quantitative field (math, statistics, engineering)
  • Experience monetizing a website with Google AdExchange, Google Adsense, AdMeld, RTB platforms, and similar programs preferred
  • Basic understanding of online ad serving, rich media and best practices preferred
  • DFP ad server experience preferred
  • Experience designing and managing ad campaigns and post analysis
  • Strong ability to identify problems and creatively seek solutions -- including working with multiple departments (sales, technology, finance)
  • Attention to detail a must, including the prioritizing of multiple tasks
  • Technical proficiency in MS Excel or other data analysis tools
  • Ability and comfort to work in a fast paced environment without the need for constant direct management
This salaried position is full-time and does include benefits (401K, health/dental insurance, and more). We are looking for someone passionate about what they do to join one of the best web teams in the world right here in Cincinnati!

About SparkPeople
SparkPeople.com is the most-trafficked weight-loss website in America, with over 100 million page views and 15 million visits each month. Our free nutrition and wellness programs help people reach meaningful health goals--and literally save lives.
 
The SparkPeople office (located in Oakley) is a fun and exciting work environment with amazing career opportunities, an on-site gym, and the flexibility for occasional work-from-home. Our small team regularly works with many of the top Internet and publishing companies.  We have had very little employee turnover; SparkPeople leaders have worked together for over 10 years. 

This salaried position is full-time and does include benefits (401K, health/dental insurance, and more). We are looking for someone passionate about what they do to join one of the best web teams in the world right here in Cincinnati!
 
To Apply
Please send resume or LinkedIn link to careers@sparkpeople.com. Please include "Digital Revenue Yield Manager" in the subject line of your email.
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