Sorry guys, there's not a polite, PR-friendly way to say it.
This article is a joke. Sparkfolks out there -- if you're going to listen to anyone, don't even listen to me -- listen to 4a-Healthy-BMI.
I promise you this: No one's done more for maintenance on Sparkpeople than 4a-Healthy-BMI, period -- that includes behind the scenes work, on Spark publicly, our own project and even national television. And our shared experience is dealing with people that are largely apathetic, frightened or ignorant, good intentions and/or business needs aside.
I'm unsure if folks can understand where 4A and myself are coming from with this: After all the support losing weight, there's very little understanding, support or tools to keep it off. It's not enough to just maintain personally -- it's our goal to make those who successfully maintain a greater percentage than 5 percent.
Playing nice with the powers that be just doesn't make much progress. It's very clear beyond "and you can do it too with this product!" people aren't very interested in what you have to say.
Then those same people want you to be their PR monkey.
Yes, that's insulting, but what's more is there are many ways to make maintenance easier, less mysterious and supported that most Diet Industry People can't understand. People need instruction and support they're not receiving.
This article does not help. So I'll reiterate 4A's point: Frankly, this article is an embarrassment. Information at this is powder-puff information, at best, with no science or ethnographic data (you need a combination of both until maintenance research catches up). That's five years old.
A few examples: distinguishing between weight loss and maintenance (picking a range and how), dietary tweaking, not only coming up with new goals, but placing them in a different context, behaviors researchers have found, and also those activities that researchers haven't thought of to research yet (but you see the trends after studying maintainers for years).
So I'm not sure what's more disheartening: the content itself, or that this lip service is the best representation of any diet company evening acknowledging maintenance.
And it's no longer acceptable or sufficient. Over the years 4A and myself have come to the realization that in order to actually bring support to people after hitting goal is going to have any serious consideration, A) it needs to be proven marketable. B) maintainers would have to do it themselves.
Not because we think we can do better -- 4A, myself, Barbara Berkeley, Dianne Carbonell, and Shira Miller make so much noise, teeth pulling, problem solving and effort because we're wondering why people like Chris and Nicole *won't.*
Frankly you two -- make maintenance "not a priority" all you want. Describe our lives as tricky. The tools you have planned aren't "bad," but they don't solve the problem. But do better than this, please. It angers me not because it's pathetic (which it is). It angers me because it's beneath you and your customers deserve better.
- 8/14/2012 2:55:33 PM