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2/20/12 8:24 P

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Why the experimental new diet pill will not keep you slim.

MONDAY, FEBRUARY 20, 2012 | POSTED BY DR. GOULD





A California based company hopes to bring an experimental new diet pill to the weight-loss market for the first time in over a decade, with the FDA expected to make its final decision in April.

Unfortunately, the problem of obesity can't be solved by continuously looking for a magic bullet in all the wrong places. And with the U.S. adult obesity rate currently sitting at 35% and climbing, it's very clear that most efforts to date have failed.

Even if neuroscientists create the very best possible appetite suppressant, it still won't work in keeping your weight off. Why? Because physical hunger is not the reason people overeat; the comfort and relief that food provides in times of stress, is.

Simply stated, we can suppress the biological appetite for food, but we cannot eliminate the desire to get relief from stress through food.

And that's how we've come to depend on willpower, asking ourselves to simply give up overeating as a comfort. This may work for a short time-until an individual's stress intensifies-at which point the need for food takes over, and an overeating or binge eating episode results.

The simple truth is that relief from stress will always trump willpower. This is hardwired human behavior.

This eating for relief from stress (emotional eating) is the elephant in the room that continues to be ignored while fad diets and miracle weight-loss cures monopolize the conversation. Meanwhile, the obesity epidemic continues to climb.

The reality is that emotional eating can be resolved with the correct approach. Individuals need to uncover the stresses that cause them to overeat, then be shown how to use their own native mental capacities and intelligence to manage that stress in a way that doesn't involve turning to food-which is the basis of the Shrink Yourself online program.

Let's hope that our focus on quick, easy weight-loss cures turns instead to the real issue driving obesity in this country-emotional eating-and reverses the very worrying trend we currently find ourselves in.




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