This is excerpted from an article in dailymail.co.uk from Thurs. 1/26/2012:
After years of trying to break America, Jamie Oliver has finally made his mark by persuading one of the biggest U.S fast food chains in the world to change their burger recipe. McDonald's have altered the ingredients after the Naked Chef forced them to remove a processed food type that he labelled 'pink slime'. Food activist Oliver was shocked when he learned that ammonia hydroxide was being used by McDonald's to convert fatty beef offcuts into a beef filler for its burgers in the USA. The filler product made headlines after Jamie Oliver denounced it on his show, Jamie Oliverís Food Revolution.
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