Interesting concept, especially the application to fitness and health changes. People too often avoid startinga diet when other stuff is going on, but it seems that the reality is that is the best time to do it.
No more excuses!
Fitness Minutes: (57,889) Posts: 2,398 10/1/09 3:57 A
Upheaval Leads To Less-Familiar Choices Where Comfort Food Is Concerned
You'd think in times of uncertainty, people would gravitate toward familiar favorites. But a new study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over "comfort foods."
"Most of us can name our favorite 'comfort foods' and believe that we are most prone to seek them out during times of stress and upheaval," writes author Stacy Wood (University of South Carolina). "Contrary to this well-engrained belief, this research shows the surprising result that our choices of old favorites happen at the opposite times that we predict."
The study has broad implications for people contemplating life changes. "Many people believe they shouldn't try too many new things at once. For example, they may believe that a time of change is not a good time to start a new exercise program. This research suggests that a time of change (new job, new town, new situation) may be an ideal time to adopt desired changes because we are inherently more open to new options then," Wood concludes. www.medicalnewstoday.com/articles/16 49 23.php
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