If all business owners and leaders came out with their most personal thoughts, we'd probably be stunned at what people truly believe and feel.
He spoke his mind. Our First Amendment of free speech allows him to do that. Sure, OUR free speech provides us the right to shop elsewhere, but honestly, while some people scream 'boycott' or 'I'll never shop there again!' when statements are made that offend them, these boycotts are rarely long-term. People fume, maybe protest outside, but ultimately, most people go back to shopping there. Not all, but most. If anything, these protests often bring more shoppers to the business owner's door in support of their views. Chik-fil-a anyone? A huge nationwide boycott was called due to their CEO's opinions, and yet their sales figures went up.
Even if we all stopped shopping at Whole Foods, it likely wouldn't hurt the CEO. I'm sure he has oodles of money. Not shopping there would hurt the hard working employees who stock the shelves, run the registers, work behind the food counters prepping food and doing demos, and the kind-hearted patient employees who take the time to answer any question I have as someone new to eating a plant-based diet. If sales figures went down, those are the people who will lose their paychecks.
I would never hurt all of those people because I dislike a statement made by their boss. Goodness knows I've had many bosses who have said things I don't agree with.
I will continue to shop there.