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MARYJUANA's Photo MARYJUANA Posts: 41
2/9/09 1:52 A

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haha i totally dig it!!!! How is it disrespectful to womyn?! I think it's right on point I have a better sex life than my bff who eats meat.

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DAVESLAURIE's Photo DAVESLAURIE SparkPoints: (0)
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2/8/09 11:08 P

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no didn't even hear bout that one, do you have a link so we can see it. informative, i have a neice who is 16 wanting to go with a 19 year old.
need information for nieve mom.

.•:*¨¨*:•.Laurie.•:*¨¨*:•.





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IMJELLOBABY66's Photo IMJELLOBABY66 Posts: 52
2/8/09 9:57 P

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I guess I am coming late into this conversation, but really, has anyone watched other commercials? or looked at ads in magazines? It doesn't matter if you like PETA or not, this sexist advertising is everywhere. Not that I think it is right, but I wasn't that affected by it. Maybe I'm just already jaded from the hypersexual media I've seen on tv my whole life, I don't know. I don't find it offensive at all, it's just like every other beer/underwear etc. commercial on.

Did anyone see that JCPENNY commercial where the teen girl and guy are timing how long it takes to put their clothes on before the mom gets upstairs?

"Be who are and say what you feel, because those who mind don't matter, and those who matter don't mind." -Dr. Seuss


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CALLADC Posts: 1
2/8/09 6:35 P

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Ah, PETA. Whether I agree with them or their tactics, I have long been of the opinion that anything this controversial is of benefit to our society. It gets alot of people thinking about important issues that they may never have given a thought to otherwise. It is good to form your own opinion and know that it is okay to stand up for it. Plus, isn't it exhilarating to get all fired up about something?

All of you have given very valid arguments with which, at at any given moment, I might be inclined to agree. I wish our society was such that sex didn't sell like it does. I also wish that women with almost impossibly perfect bodies weren't the only ones shown as sexy. When it comes down to it, I have two young daughters and I do not wish to expose them to a commercial like that, nor do I wish to expose them to the over-hyped world of pro-football. So I guess, today, I don't care what kind of ad PETA has seen fit to propose as a super-bowl commercial. Tomorrow (or later in this message), I might rant in a totally different direction.

This ad is wrong on so many levels. However, it does mesh with society as we know it today. And because of that it may work for a few people. But, just because something is commonly accepted as "normal" or "the way it works" does not make it right. "Normal" also doesn't give us the right to simply excuse it and figure it is not worth the bother to try to change. If we don't like something, it is our duty as members of this society to act to change the things we do not agree with (in a diplomatic way, of course :)). We owe it to future generations to do our best to make this a better world for them.



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2/8/09 1:33 P

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i fear maybe the animals may not be so lucky after all to have PETA in their corner.

.•:*¨¨*:•.Laurie.•:*¨¨*:•.





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JUGE300000's Photo JUGE300000 SparkPoints: (104,429)
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2/8/09 9:53 A

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I was brought into the Vegan lifestyle through a cooking class sponsored by The Cancer Project. I am at risk for cancer. I am not an ethical vegan, however, I am in veganism for my health's sake.

My wife and I have two cats, and I would have to say that we don't own them, they own us. They are the "guardians" and are liberated while we are under their guardianship.

I am much more in line with the position that the owner of my favorite vegan restaurant, Sublime, takes with her animal rights organization, ARFF, a more compassionate and kind organization. For more info. you can google Sublime Restaurant's webpage or ARFF's webpage.

Edited by: JUGE300000 at: 2/8/2009 (18:07)
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FUNNYSUNNY123's Photo FUNNYSUNNY123 Posts: 1,553
2/8/09 9:16 A

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I will add my two cents, although I have kept quiet this long.

I am not now, nor will I ever be, a fan of PETA. PETA did not turn me on to a vegan lifestyle, reading a book about the animal industry did. And maybe they were behind the research in the book, or maybe not. I don't know.

First off, I own a pittie. Say what you want about the breed, but I believe the problems with pit bulls start on the other end of the leash. PETA is for exterminating the breed. I read about this is the book "Dogs Who Found Me" and didn't believe it at first, but as I have done more research, it seems to be true. Just as a side note, at least one of the Vick's dogs is now a therapy dog. Pitties have been used as seeing eye dogs, search and rescue dogs, therapy dogs, almost any kind of "dog work" that you can think of. They are great in this type of environment because they have a strong work drive and a strong desire to please their human. They also form very strong bonds to their "handlers" or families.
www.badrap.org/rescue/petaa.cfm

PETA has a "total animal liberation" goal which includes "freeing" animals from pet guardianship...even seeing eye dogs.

At PETA's shelter in Virginia, they have "put down" over 14,400 dogs and cats, puppies and kittens that came into the shelter. Now, I am not one of those tragically naive persons who believes that all shelters can be no kill shelters. Pet over population is just too immense for that, but the statistics show that PETA put down 90% of the animals that came into their shelter. petakillsanimals.com/

No, I am not a fan of PETA. I care too much for animals to be a fan of theirs.

Edited by: FUNNYSUNNY123 at: 2/8/2009 (09:17)
Marsha

"I can do ALL things {including losing the 85 extra pounds} through Christ who strengthens me." Phillipians 4:13

I do not want to be a weak and delicate woman. I want to be an iron goddess.


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DAVESLAURIE's Photo DAVESLAURIE SparkPoints: (0)
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2/4/09 2:04 P

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yes the animals are lucky to have the PETA, however...
their tactics are sometimes, shall we say... less than desirable so to speak...

.•:*¨¨*:•.Laurie.•:*¨¨*:•.





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VEGGIE.TARIANA Posts: 7
2/4/09 1:55 P

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Hi Smashie,

I wonder why you get upset about PETA.

Personally, I feel that we do not treat animals ethically and I am glad there are people working so hard to change that.

Regards,

Veggie

ALLIEKATMEW's Photo ALLIEKATMEW Posts: 372
2/3/09 2:28 P

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Wow, Smashy1, how do you really feel?

emoticon emoticon emoticon

My life is irredeemably corrupt.


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2/3/09 1:24 P

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you have a valid point
sex does sell
it may work for some but it dont work for me


.•:*¨¨*:•.Laurie.•:*¨¨*:•.





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MISS_VIV's Photo MISS_VIV Posts: 12,220
2/3/09 12:01 A

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SORRY.. BUT IT IS SEXIST AND VULGAR.

Excuse me... I just really get upset when it comes to PETA and it is me that should keep quiet. Thanks for your indulgence. emoticon

Edited by: MISS_VIV at: 2/3/2009 (15:55)

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ANTOINE Posts: 260
2/2/09 7:10 P

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In light of this discussion, and the uproar by NBC that the PETA ad is too sexual, this funny and ironic incident is worth the quick read:

http://www.huffingtonpost.com/2009/02/02
/porn-clip-interrupts-supe_n_163076.html

NOTE: there is nothing inappropriate in the link, just an brief article describing a situation that happened on the air.

Edited by: ANTOINE at: 2/2/2009 (19:12)
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DAWNYBRAT's Photo DAWNYBRAT Posts: 10
2/2/09 9:28 A

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PETA is no different than any other organization and has always has had a sensationalist, "shock-value" quality to their strategies- and it works. This is no different. No one ever said that being a Veg automatically equates to Puritanism. You don't see anyone getting their pants twisted over sexy liquor ads. Nothing is going to change the fact that sex sells. And while I may not personally care for it, it is a fact of life. So we need to get over it and just hope that more meat eating people go Veg. That's the REAL issue at hand.

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ROGUESOLO Posts: 1
2/2/09 6:16 A

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You know, this could well be my first post on Sparks ... :-)

I watched the video, read the article, and couldn't get all that worked up about it. Its selling a point and I've seen worse in advertising. What stood out for me was the second video, "Chew on This." A very powerful statement.

While Peta's methods can be somewhat shocking, I have to say that the abuse they are fighting against is equally shocking ... and widely accepted.

I'm a vegetarian and personally, I like the notion that being a vegetarian is sexy since, from the looks I get, most people think its some weird, sad mental condition of mine. :-)

LPGIRL435's Photo LPGIRL435 SparkPoints: (4,503)
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2/2/09 12:37 A

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ohhh such bull. they're only complaining because PETA is trying to promote a lifestyle different than most people have. i don't hear people complaining when ads objectify women in order to sell liquor, or junk food, or cars, or music/movies.. but now all of a sudden it's wrong because PETA is the one behind it? give me a break.

Go Green Butterflies!!!

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SEXYONE4's Photo SEXYONE4 Posts: 213
2/1/09 4:45 P

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Although I don't agree with PETA all of the time. I do think they work for a good cause. I don't see what the big deal was.

God before everything. Peace above anything.


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VEGGIE.TARIANA Posts: 7
2/1/09 4:38 P

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New York Magazine responded to the uproar with, among other barbs, a small piece ( http://nymag.com/daily/food/2009/01/are_ve
getarians_really_better.html?mid=grub-
street--20090130 ) suggesting that there are data proving that vegetarians are unhealthy and have lower libidos (and other symptoms of malnutrition.) Here is my response:

Sorry folks, the symptoms cited in this article refer only to vegetarians who don't eat right. Vegetarians who get proper nutrition do not suffer any such signs of ill-health.

As for "flagrant sexism," did you mean to say flagrant sexiness? I see no gender politics here! :-)

And I'd think that folks would know by now that saying that any journal, no matter how respected, "shows" anything at all is entirely wrong. Journals can only report the results of studies, which are often badly skewed and conducted improperly.

This little donnybrook about this ad shows only that many meat-eaters still get upset at vegetarians, especially at a group like PETA which openly asks people to eat less meat. The veggies are seen as trying to tell folks what to do, and this is resented. People want the way they live to be right, better than the ways other people live, and this is as true of omnivores as vegetarians.

Bottom line, PETA's ad was nowhere near as lascivious as some wish to portray it. The folks who banned it are grasping at straws in order to remove an uncomfortable ad from the superbowl lineup. All those couch potatoes chowing down on tons of meat don't want to see a bunch of sexy vegans parading around, telling them that with a little effort and introspection they, too, could look like that. And they don't want to look at their own sexual dysfunction, they'd rather just take viagra. The ad simply causes too much cognitive dissonance.

If you don't like what PETA is saying, then by all means say so, but trying to bring them down with twisted logic only makes you look bad!

I had several responses, none of which made a whit of sense. Oh, well. People will continue to be defensive and aggressive toward vegetarians as long as vegetarians continue to act like we're somehow superior. And many of us do. This does not excuse the poor behavior of many omnivores toward us either, but I believe that since we are the ones diverging from the norm, and we are the ones asking people to change their behavior, it is up to us to be more diplomatic.

LAURAZLSK's Photo LAURAZLSK SparkPoints: (8,011)
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2/1/09 4:10 P

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Maybe air this with a show on fighting or wrestling... similar audience but less of a chance of children seeing it.

I liked the comment earlier about PETA making a stink about it not airing... getting viewers without having to pay rediculous amounts for air time... that money can be used for other things.

Yeah sometimes their methods are questionable but when you see what they see day in and day out, what they discovered -- what would you do under similar circumstances/findings?

Laura :)


"Your future depends on what you do today."

"In the depths of winter, I finally found there was in me an invincible summer." - Albert Camus, author


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KIMCOX1 Posts: 2
2/1/09 2:57 P

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I agree with SparkleponyTX. God Bless the people working for/at PETA. They make people think - not always an easy task.

ANNIE.BEAN's Photo ANNIE.BEAN SparkPoints: (11,969)
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2/1/09 12:16 P

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I kind of like it, but it is a bit objectifying to women. At least they're objectifying women for a good cause.



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DONNE.R's Photo DONNE.R Posts: 127
2/1/09 12:00 P

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I don't associate myself with PETA either, BUT... they are great at what they do. They are provocative, and always in the public eye. They are getting and keeping their message out there. You have to kind of admire that, even if their antics are sometimes in poor taste.

Ruth D
http://ruthsvegetablesoup.blogspot.com/

"We are what we repeatedly do. Excellence, then, is not an act but a habit."

---Aristotle



MIRIAM_H Posts: 37
2/1/09 11:24 A

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Ever since I worked at a vet school for a University that got bombed( yes I'm serious)by members of Peta. I tend to view them as less than legit. this add has not changed my opinion. There are legitimate ways to get their points across..... Not that I agree wit their points half the time .....

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BCGIRL74's Photo BCGIRL74 SparkPoints: (18,398)
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1/31/09 6:55 P

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I thought the ad was funny. Although, I wouldn't have objected to seeing a hot MALE model licking a pumpkin, or two.....



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ALLIEKATMEW's Photo ALLIEKATMEW Posts: 372
1/31/09 1:36 P

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Good points, SparklePonyTx. PETA subscribes to the Abbie Hoffman school of political protest -- making protest a theater, a circus, in order to draw attention. In this theory, it doesn't matter how wonderful all your points are if no one is paying attention.

Code Pink is a current incarnation, just not as outlandish as the yippies.

My life is irredeemably corrupt.


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ALLIEKATMEW's Photo ALLIEKATMEW Posts: 372
1/31/09 1:31 P

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Wow, congratulations, Antoine!

Don't be embarrassed. I loved the ad! It was only a tipping point for you, anyway, since you've already apparently had a lot of information about this lifestyle.

My life is irredeemably corrupt.


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ANTOINE Posts: 260
1/31/09 9:55 A

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Brace yourself:

The Ad worked for me!

I read about the ad and NBC on HuffingtonPost. Then I got angry with the hypocracy of major media outlets. Then I went to PETA's site to watch the ad. Then I spent more time on PETA's website. Then other pro-vegetarian websites. Then I read about the PETA effort to get people to pledge thirty days of being a vegetarian, so I figure, why not? My cholesterol is horrible, my weight is still high, and I have always been frustrated with the meat industry in general.

Plus, my wife only eats fish, no other meat.
And, my brother in law has been vegan for over ten years.

So, I am going for it. It won't be my first time to try and maintain a vegetarian diet, but I am more determined this time.

So, for what it is worth- the ad actually was effective with one person- me. Kind of embarrasing in a way.

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SPARKLEPONYTX's Photo SPARKLEPONYTX Posts: 3
1/31/09 3:00 A

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My motto is "whatever it takes." And it seems to me this is the basic motivation behind PETA also. They are just trying to slap peoples eyes open. I think they are doing a great job. I make donations regularly.

As for PETA's use of questionable tactics and sexist exploits, I say, "so what?" And I am a woman and a feminist. PETA for years has tried every tactic to get the attention of the public. They have risked life and limb doing undercover work in factory farms, they have exposed cruelty and exploitation of animals all over the world and tried to educate people about what is happening and continues to happen. The people who work at/for PETA are dedicated to a noble cause, but they are not perfect. I'm sure they must get frustrated with the stupid and the selfish people everywhere and so perhaps they feel they must resort to ad campaigns like the sea kittens, etc. to reach these people at their level.

Like I said, whatever it takes.

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JEDIGODDESS's Photo JEDIGODDESS Posts: 13
1/31/09 1:18 A

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With so much competition out there, I think PETA'S ultimate goal is just stand out. Sex ALWAYS sells, and that is exactly what PETA is trying to do, just catch everybodys attention.
Like they say in Hollywood ANY publicity is good publicity. The same can be said here. I applaud PETA for the simple fact that they aren't all fluff, they really are trying to bring awareness and attention to the issue. I much prefer watching a sexy video rather than people performing violent demonstrations.

emoticon emoticon

BUGGIE726's Photo BUGGIE726 SparkPoints: (0)
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1/30/09 9:21 P

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I guess they figure since sex sells then why not promote the idea that vegetarians have better sex.

**~~June~~**

"I may not have gone where I intended to go, but I think I have ended up where I needed to be." Douglas Adams
*~*~*~*~*~*~*~*



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MISS_SINDEL's Photo MISS_SINDEL Posts: 131
1/30/09 6:17 P

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I think the ad perfectly acceptable for the target audience. I dont think the target is men, as much as it is women thoe. That if you eat veg, you will look like the women in the ad.

At my goal weight, of 200 lbs, I will go sky diving!

300 lbs I will buy a singe tail!

At 250 I will buy a custom corset!


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FB_000's Photo FB_000 Posts: 1,271
1/30/09 4:24 P

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When I became a vegetarian in high school, I considered joining PETA. I decided not to. It wasn't for me.

I like their "I'd rather be naked than wear fur" type posters.

As for this ad, I'm not a football person so I'm not sure if this was "target marketing." I'm definitely not in PETA's or football's target market groups.

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BASSPLAYER_NICK's Photo BASSPLAYER_NICK Posts: 20
1/30/09 11:51 A

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I really agree with other people who choose not to associate themselves with PETA. While I appreciate their mission, I usually don't agree with their tactics and find they usually send the wrong message about vegetarianism and leave a bad taste in peoples mouths. The ad is clever but at the same time, objectifies women. I think they achieved their goal in drawing attention to their cause but I really wish there were a more down to earth group which could spread the word about vegetarianism minus the shock angle. I find myself explaining to people that I'm not associated with PETA when the topic of my vegetarianism comes up too. I just don't want others to think that I'm "one of those people". I'm not slamming PETA, I simply don't agree with some of what they do and how they do it.

-Nick

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RAMPANTPANDA's Photo RAMPANTPANDA SparkPoints: (20,712)
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1/30/09 7:16 A

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I like the ad, but it doesn't exactly contribute to the whole "taking vegetarianism seriously" thing that I assume PETA going for (and neither does their sea kitten campaign: http://www.peta.org/sea_kittens/). Now I am off to look for those studies they mentioned!

I'm going for a lifestyle, not a diet: dietprocrastinator.blogspot.c
om


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SUSIESHINES's Photo SUSIESHINES Posts: 880
1/30/09 1:41 A

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I love the ad. I think it is fun. The super bowl has aired much worse than this.

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BUGGIE726's Photo BUGGIE726 SparkPoints: (0)
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1/29/09 10:46 P

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Peta got me into vegetarianism, but I really don't want to even associate myself with them. My eyes don't roll that far back into my head with them sometimes. Granted they have a way of getting people to think, but when you have promos like sea kittens then it's hard to take them seriously.

**~~June~~**

"I may not have gone where I intended to go, but I think I have ended up where I needed to be." Douglas Adams
*~*~*~*~*~*~*~*



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SLACKER62 Posts: 840
1/29/09 10:10 P

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Excellent post, Sara.

It's gotten to the point that when I tell people I'm vegetarian I have to immediately follow it up with 'but I'm NOT associated with PETA in any way'.

A poster on another forum put it nicely I think.

"PETA: Trying to make animals' lives better by treating women like meat."

Yikes.

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CHRISSYDEAN85's Photo CHRISSYDEAN85 Posts: 515
1/29/09 10:06 P

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Now I am (obviously) a vegetarian. And I am all for treating animals ethically...so please don't be offended, but this is quite an eye-opening (and funny at times) video on PETA:

http://www.youtube.com/watch?v=l9ijLulwU
TY



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SARAHAYSUCK Posts: 22
1/29/09 8:59 P

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I'm not a PETA fan in general.

They did originally turn me on to vegetarianism but I feel like their approach is so radical that it turns a LOT of people off of vegetarianism. I think the commercial does the same thing. Sure veg'ns LOVE the commercial (hey, I think its very attention grabbing!) but the majority of people who aren't veg'ns probably won't enjoy the ad and it definitely won't make them take veg'nism seriously.

I get SO frustrated with stuff like this. Ads like this are what make people poke fun at my vegetarianism. When/if my parents see this ad I guarantee you they will once again doubt why I became a vegetarian...Lord knows it took them FIVE years to realize it wasn't a fad I was taking part in. Stuff like this sets me back with people who think vegetarianism is a fad and people are doing it to be cool.

As you can tell I'm a big fan of being a vegetarian as a personal choice that I feel should not be pushed on to others. : ) I think it means more when someone makes the educated decision for themselves and sticks longer when the person knows what they are getting themselves into! If you turned to veg'nism for an ad like this, odds are it probably won't stick. Sorry PETA. You grabbed attention, but I'm not sure in a good way for veg'ns.

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MISS_VIV's Photo MISS_VIV Posts: 12,220
1/29/09 8:58 P

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GROSS AND INSULTING. Right in line with Peta's thinking.



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INDYENNE's Photo INDYENNE Posts: 570
1/29/09 6:51 P

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Loved the ad. It is super bowl material.

You're worth so much more


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SLACKER62 Posts: 840
1/29/09 4:44 P

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PETA never intended for the ad to be approved. They do this all the time... make a big stink about being turned down for air-time, everyone watches the ad to see what all the fuss is about, and PETA saves 3 million dollars in advertising. What would be a scandal is if a network called their bluff for once and said 'sure we'll air it, now give us the money'.

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JMPJR0520's Photo JMPJR0520 Posts: 68
1/29/09 4:06 P

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The ad itself is HYSTERICAL! I love it. However, I have to say as a mother with a young son who will be watching the super bowl with his father, I think it's completely inappropriate for tv. I don't want him to see things like that at his age. But that's just my personal view.

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VIERTELA's Photo VIERTELA Posts: 66
1/29/09 4:00 P

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I like it. I know that people argue that it's objectifying women, but to me, it's showing that vegetarians can be sexy too (I've seen a lot of shows portraying vegn's as unattractive, scrawny hippie folk that have a screw or two loose in the brain).
I think this also helps promote the image that you can be manly and go veg (you have better sex, and with hot chicks) which fights against those "Go Meat" commercials that have been popular as of late.

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ALLIEKATMEW's Photo ALLIEKATMEW Posts: 372
1/29/09 3:45 P

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I love it. I'm not easily offended by things like this (there's lots of other stuff to be offended by).

PETA is at least highlighting a positive -- better sex -- than a negative, which is it's usual modus. People just turn off video of slaughterhouses and factory farming.

My life is irredeemably corrupt.


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MOONLIT's Photo MOONLIT Posts: 1,572
1/29/09 3:33 P

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I think it's silly and funny. I'm not sure why anyone would make a big deal out of it. I mean more then half the commercials on sell their product with sex and sexy models why should this one be pointed out over all the rest?!
What makes Victoria Secret any better?

moonlit

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BIGFATGEOFF's Photo BIGFATGEOFF SparkPoints: (11,314)
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1/29/09 3:25 P

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I love it. Makes me want to be a vegetarian. Oh yeah, I already am. PETA does a lot of stuff that turns people off. I'm glad they took the opposite approach here.

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KARMA100's Photo KARMA100 Posts: 42
1/29/09 3:22 P

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I agree with WANNABEGODDESS. If the ad was for, say, polish sausages or steak or cold cuts I would be repulsed and offended by it. However, I guess my standards are a little different when the ad is to promote vegetarianism. And, let's face it, this is the kind of ad that gets attention. I think PETA could have made it a little funnier, which would have emphasized the fact that they were kinda making fun of all of the raunchy beer and related ads that dominate the Superbowl. They could have laid off showing such provocative-type gestures with the veggies. I don't know, is it fair to judge ads completely differently depending on whether we agree with the "product" they are "selling"? Or should offensive be offensive no matter what?

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SOPHIEBOO's Photo SOPHIEBOO Posts: 22
1/29/09 3:14 P

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I like it!

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WANNABEGODDESS's Photo WANNABEGODDESS Posts: 419
1/29/09 3:07 P

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As a woman, I don't like. As a vegetarian and a marketing person...go PETA!!!!! Sex does sell. I suspect it will take more than this to get most men away from their beloved meat.

β€œThe definition of insanity is doing the same thing over and over again and expecting different results”. Albert Einstein

"Loose" is the way your clothes might fit after you "lose" a lot of weight.


 
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DBAILEY76's Photo DBAILEY76 SparkPoints: (2,929)
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1/29/09 3:01 P

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I think it's pretty funny and completely "super bowl". PETA's approach has ALWAYS been in-your-face. It's just their way. How it's degrading to women, I'm not sure.



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DUBSTAHR's Photo DUBSTAHR Posts: 179
1/29/09 2:54 P

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www.alternet.org/mediaculture/123575
/p
eta_ad_dubbed_too_sexy_for_super_bowR>l/?page=1


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