The wheel helps excite us to come onto SP. I look at the wheel on log in as a Thank You from SP for logging in for the day. The points that you earn on the site allow you to "buy" Spark Goodies for yourself as rewards or for others for encouragement. When I started I was not sure what they were, but as time has gone by I have found the importance of the Spark Goodies and how good they make me feel and I hope it does the same for those I send Goodies to.
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