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DDOORN's Photo DDOORN Posts: 24,004
3/24/10 10:43 P

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This is a point I cannot make strongly enough to enough people:

The advertising budgets of corporate food producers are stunningly high figures.

CEO's aren't typically in the habit of throwing good money after bad (unless it's into their own pockets)...! They are looking for a "good return" on their dollar.

Which means they are looking for advertising which has a demonstrable impact and influence on the choices that we consumers make.

The more we are AWARE of this and PAY ATTENTION to our media and the advertising which is embedded, the more empowered we are to make more objective and valid food and other product choices as consumers.

Don

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CHANGE4FIT's Photo CHANGE4FIT Posts: 3,999
3/24/10 12:06 P

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As a mom of three....it's a challenge. My folks are old enough for us to talk about actual nutrition labels now. I can't say I have always done the best job of making good choices for them, even though I knew better....It is hard to tell your kids they don't need to have that bag of chips at lunch when "everyone" else is having the lunchable with chips...carrots are crunchy too.
Just a shout out...my toughest/pickest eater is my youngest who is a boy. Today he decided to pack his lunch for school (yea #1). He packed a peanut butter sandwich on honey wheat with a serving of fresh blueberries and water to drink---I am wondering if aleins abducted my real child during the night...

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L*I*T*A*'s Photo L*I*T*A* SparkPoints: (370,416)
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3/24/10 10:21 A

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great article.........thanks for sharing.........


“There's a difference between interest and commitment. When you're interested in doing something, you do it only when it's convenient. When you're committed to something, you accept no excuses; only results.”

When you get to a plateau, think of it as a landing on the stairway to your goal. And maintenance is a lifelong plateau, so a bit of "rehearsal" for maintenance isn't the worst thing in the world

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3/24/10 8:39 A

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Thanks Don. Ultimately I believe it's down to us parents to monitor and control. Having said that, marketing, and finding what clicks has developed into a fine art.

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ABBYSMOMMA09's Photo ABBYSMOMMA09 Posts: 110
3/24/10 7:44 A

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It is scary how advertising targets children! I know my baby is only a month old and I noticed her focusing on the tv, actually watching it the other day....already at that young age! We need to step up as parents and monitor what our children watch and what kind of foods come home with us from the grocery store! I know I want to raise a healthy child and be a good example for her as well...

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DDOORN's Photo DDOORN Posts: 24,004
3/24/10 5:58 A

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Behind the Shady World of Marketing Junk Food to Children

www.alternet.org/story/146093/

Some important thoughts regarding building our defenses against corporate UN-food manufacturers...! Don

"With the government either unwilling or unable to curb food marketing to children, parents have a number of choices. They can restrict TV and internet use by limiting the amount of a child's screen time, by designating certain shows or Web sites off-limits, or even by getting rid of their TVs altogether. Still, children will likely view marketing content at a friend's house or even at school. (Until 2008, it wasn't unheard of for children's report cards to sport the Golden Arches, offering a free Happy Meal to elementary school children with good grades. McDonald's ended the program when it received negative press attention.) Other parents set rules that the family must discuss and deconstruct each TV commercial as they watch TV, or that the answer is "No" for any product a child requests that was advertised on TV."

Co-Team Leader for All Health Pros, Binghamton Area Losers & Laid Off But Staying Strong SparkTeams

Don't die with your music still in you. -- Dr. Wayne Dyer

"We either make ourselves miserable or we make ourselves strong. The amount of work is the same." --- Carlos Castaneda

"You yourself, as much as anybody in the entire universe, deserve your love and affection." --- Buddha

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