Re: "I don't know where and when the world turned to LIVING TO EAT."
I have ranted about this in some of my blogs.
There is $$$ to be made by the fattening of America!
Back in the 1920's the cigarette makers were in a quandary. They weren't selling enough cigarettes. What to do?
Well a relative of Sigmund Freud took his ideas and bastardized them by selling them to big business. Back then women were not allowed to smoke. This fellow approached cigarette manufacturers and said, what silliness is this?!!? We have to sell America on the idea that smoking is glamorous and sexy, put some women on the big screen smoking in ways that make it too seductive for women across America NOT to smoke!
And off to the races they went! Without a care in the world for the consequences beyond their own bottom line.
Very similarly, big business has sold us out, convinced us all that foods which are truly irresistibly delicious are highly processed, sweet, salty, oopy & goopy, and CHEAP TO MANUFACTURE via mass production!
We've been led astray from buying local, buying fresh and sticking with food that is NOT far removed from the real thing.
The same principles of marketing could be applied to convince us all that after a hard day's work the best treat we could give ourselves as we collapse into our chair is a bowl of freshly cut veggies! Ah...the HIGH life! Who could ask for anything more! :-)
Marketing is a highly effective tool. It must be or big business wouldn't throw bazillions of dollars into it. They expect many multiples of returns on their investment. And they get it. Right from our wallets and pocketbooks! Freedom of choice? Look at how tuned in we are to mass media, especially children! Think about the TARGET POPULATION most advertising is generally geared toward! The media pumps TERRIBLE messages into our youth! You know, the younger people who haven't yet fully developed their critical thinking and judgment? Typically there is a tremendous impact that can be lifelong!?
So like in the movies...this can be a skill used for great HARM, OR this can be a skill used for great GOOD!
Australia found that out: There was concern over record motor vehicle fatalities and epidemic speeders on the motorways. The government hired a top-notch advertising firm to come up with a solution, which they did: a huge campaign was waged to promote speeding as something insecure people did to compensate for their small egos. They took a scene out of a Quentin Tarantino movie in which these two hot young women pull up beside Kurt Russell who is in a souped-up behemoth on four wheels and crook their finger at him saying "oooh! Big Engine, Little Winkie!" and drive off leaving him in the dust.
It soon became cool in Australia to be calm and rational in one's driving and highly UN-cool to speed! And it WORKED! Speeding tickets dropped, accidents decreased.
The power of marketing: promoting health and wellness of the citizenry! It *COULD* happen! We can make it clear to businesses and politicians what kind of world we want to see evolve into.
Vote with our $$$: I no longer buy any beverage but spring water (yes I know there is a problem with those bottles, but I only buy gallon jugs and use my reusable bottle to refill to my heart's content) and coffee. If we collectively steer our food budget away from highly processed, unhealthy foods, big business will get the point. If more of us complain to business, politicians and regulators over misleading advertising, they will get the point.
Hey, sorry @ the rant, but this is a topic that REALLY steams me up!
Does anyone else out there have thoughts along these lines?
Co-Team Leader for All Health Pros, Binghamton Area Losers & Laid Off But Staying Strong SparkTeams
Don't die with your music still in you. -- Dr. Wayne Dyer
"We either make ourselves miserable or we make ourselves strong. The amount of work is the same." --- Carlos Castaneda
"You yourself, as much as anybody in the entire universe, deserve your love and affection." --- Buddha rules4humans.com
| Pounds lost: 105.7