I have wondered the same thing. I do not like the coupons or the suggestions. I find them distracting. I can find my own coupons. I'll be interested why this is happening, but I suspet it is advertising.
When I look at recipes on Spark People, SWOOP creates 2 kinds of links that I've noticed. I understand coupons, and have set it up so it finds deals near my zipcode at my favorite food chains.
My question is about the links that suggest ways to make the recipe healthier. Who is deciding a certain product is healthier? Is that someone in the know, or just the product that won the advertising bid?
I clicked on one link to make the muffin recipe healthier, and SWOOP took me to a recipe for raspberry chocolate crepes. They might have been healthier than the muffins, but SWOOP did not provide any nutritional info for that recipe. They did use a product for oil that had Omega 3 fats in it. But I thought we needed to balance Omega 3 and 6.
So, where did these SWOOP Healthy recommendations come from? Does Spark People have anything to do with it?
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