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TOPIC:   Belkin Partnership with LEGO 


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__AMY__
Posts: 1,180
2/12/13 11:14 A

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Today, Belkin has announced an official partnership with LEGO to create cases for the iPhone, iPod touch, and iPad.

The multi-year licensing partnership will allow Belkin and LEGO to collaborate on fun mobile device accessories that will be similar to those seen at this year’s Consumer Electronics Show.

“The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun,” said Patrick Sullivan, director of product management at Belkin. “This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages.”

You bet it will inspire creativity in people of all ages. I have a feeling that parents will be a lot more likely to turn their iPads into castles than their kids will. I know I’ll be recreating LEGO Sarlacc Pit with mine.

http://www.businesswire.com/news/home/20130211005458/en/Belkin-Announces-Licensing-Deal-LEGO-Group

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