I try to pick a few goals that would be challenging for me. If working out 10 minutes a day isn't a problem, then why make it a goal? Choose a few things that pose a challenge and really stick to those until you've mastered them. If you set too many goals you'll become overwhelmed by trying to accomplish all of them at once, and then become frustrated and give up.
I try to set myself monthly goals, a couple for fitness, a couple for nutrition, and a couple for lifestyle. About a week into the month I'll see which ones are really working out, which ones may have been too much to ask for as the time, and which ones are way to easy. Adjust according and just know that whatever goal you set, big or small, is a step in the right direction. Good luck!
"There is only one thing that makes a dream impossible to achieve: the fear of failure." - The Alchemist
"'Tis better to live your own life imperfectly than to imitate someone else's perfectly." - Yogic saying, taken from "Eat, Pray, Love" by Elizabeth Gilbert
"You must do the thing you think you cannot d0." - Eleanor Roosevelt
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