The lead sponsor is Kimberly-Clark Corporation and the Challenge is organized and presented by the League of American Bicyclists. What is the Challenge?
The Challenge is an exciting health and wellness initiative that encourages people to bike for transportation and recreation. In 2013, we aim to have 50,000 riders pedaling 20 million miles from May 1, 2013 until September 30, 2013. It is open and free to anyone who lives in the U.S. or works for an organization with U.S. employees. What is the history of the Challenge?
In 2009, Kimberly-Clark Corporation created an internal Bike Challenge for its more than 50,000 employees. With the help of the Bicycle Federation of Wisconsin, the Challenge was successfully piloted In Wisconsin at the state-wide level in 2011. The Bike Challenge, then called the Get Up & Ride National Bike Challenge, went national in 2012. It had over 30,000 participants riding 12 million miles; 2013 will be the second year the Challenge is national in scope. Does my ride to the grocery store count? How about my weekend fitness ride?
Every time you get on your bike the miles count. Whether they are for fitness, fun, or transportation make sure to join and log them on nationalbikechallenge.org. Miles pedaled on a stationary bike or trainer do not count.
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